Planner, Customer Marketing

Description

Looking for a job that can grow into a lifelong career?

At Lactalis USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

Lactalis is the world leader in dairy-a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Every day, we're proud to produce award-winning dairy products that bring people together every day.

In the US, we offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with sour cream and a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We're building a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us make an impact.

Requirements

From your PASSION to ours

The Midwest Yogurt portfolio, led by the Yoplait, GoGurt, :ratio and Oui brands, continues to have solid growth in traditional brick & mortar and has quickly accelerated in the growing digital commerce channel, over-indexing in digital penetration versus competitors. Our brands continue to be well-positioned for further growth with a highly valuable Millennial shopper. The Midwest Yogurt Customer Marketing Planner, responsible for ensuring strategic US Yogurt commerce-focused marketing efforts, is critical to unlocking further growth in the digital channel as well as accelerating our business across traditional brick & mortar.

This role is responsible for leading the planning, execution, and management of Lactalis Midwest Yogurt omnichannel marketing programs and initiatives for key retailers and will partner cross functionally with the Marketing, Sales, and Agency teams to deliver strategic and optimized plans unlocking growth. This role requires customer, shopper marketing and/or sales experience with a proven analytical skill set.

From your EXPERTISE to ours

Strategic Planning

• Develop tailored retailer-specific plans for both a mix of regional and Tier 2/Tier 3 customers, aligning brand priorities, retailer needs, and key periods. This includes briefing, volume forecasting, budget allocation, KPI tracking, and ongoing plan adjustments.

Customer First

• Be the expert on the specific managed retailers (state of their business, pillars for growth, in-store and online programs, KPI's); build relationships with their Retailer Marketing teams to gain visibility and understand their challenges, growth objectives & priorities.
• Act as the go-to omnichannel resource for the Midwest Yogurt field sales and marketing teams, providing recommendations tailored to retailer goals and business needs.
• Support sell-in and customer meeting needs for specific managed retailers.

Executional Excellence

• Pioneer timely omnichannel marketing plan execution for key retailers, covering briefing, audience targeting, media/budget planning, creative development, and in-market execution.
• Deliver post program analyses and future recommendations based on measurable results.
• Lead development of online creative assets (Mobile Ready Hero Images, carousel assets) for Midwest Yogurt's brands and work closely with eCommerce Operations team to ensure digital shelf content is up to date.
• Manage creative and legal approvals for all customer programs.
• Assist with budget reconciliation, ensuring expenses align with the plan. This includes tracking invoices, reporting to sales and finance teams, and supporting financial targets.
• Collect inputs from sales team on ad-hoc requests, develop a plan and prepare to review with Omni and Sales leadership team for consideration on monthly bases

From your STORY to ours

Qualified applicants will contribute the following:

• Bachelor's Degree required.
• 3+ years of work experience in CPG brand marketing, omni marketing (Shopper or eCommerce) or sales
• Experience in the customer/ shopper marketing space & developing account specific marketing plans
• Experience selling to retail customers
• Understanding of marketing measurement levers and approaches
• Understanding of ecommerce and how brands win in that space
• 1-2+ years of search management experience is a plus
• Proven analytical, business, and financial acumen; experience with syndicated data tools (IRI, Nielsen, HH Panel, Spins) a plus.
• Demonstrates knowledge of budget management skills, general marketing strategies, and trends
• Strong problem solving and verbal/written communications skills.
• Strong work ethic and attention to detail with ability to prioritize, manage, complete multiple projects with tight deadlines.
• Team player with a "can do" attitude, also able to work independently with a high sense of urgency and go-getter spirit.
• Strong interpersonal skills with the ability to establish close working relationships and interact positively with multiple internal and external partners as well as locations - both in person and remote.
• Ability to adapt in a changing work environment and competitive product category (yogurt).

OTHER

• 10%-20% travel will be required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.