Director, Media Strategy

IPG Health
parental leave
United States, New York, New York
100 West 33rd Street (Show on map)
Aug 30, 2025
Job Description About the Job: As a Director of Media Strategy, you'll be the driving force behind our data-driven media planning approach. You'll work closely with our team of experts to develop innovative solutions that meet our clients' unique needs and drive real business results. As a representative of our agency, you'll showcase your expertise in strategic media and channel planning to win new business and grow our client relationships. And with your passion for data-centric insights and innovation, you'll help fuel our agency's continued growth and success. A Day in the Life: Assess client briefings and category dynamics to develop customized media strategies. Utilize available resources to lead the development of integrated, data-driven media strategies and channel mixes. Evaluate geographic, market-level, and audience nuances to determine winning strategies. Analyze content needs, targeting approaches, and high-value audience identification and prioritization. Collaborate with Data & Analytics teams to develop data-grounded strategic recommendations. Work with Subject Matter Experts and Account teams to develop plans for existing and new business clients. Present media assignments and recommendations to clients in live meetings. Represent the media team in new business assignments, crafting compelling media strategies and approaches. Develop and present succinct, data-driven stories in PowerPoint to summarize agency media strategies and approaches. What you will need: Bachelor's degree (preferred). 8+ years of integrated media planning experience, with a focus on pharmaceutical clients. Proven track record of developing end-to-end media plans and strategies that drive client results. Experience working with media vendors, publishers, and buying models, with a focus on strategic planning and insight-driven recommendations. Ability to work across multiple therapeutic categories and patient types, with a deep understanding of strategic nuances and planning considerations. Strong new business development skills, with a high degree of comfort and confidence in presenting to senior agency staff and clients. Data-led approach to uncovering target and behavioral insights that drive well-reasoned recommendations and inform media strategies. Ability to adapt communication styles to different situations and audiences, with a focus on clear, compelling, and persuasive presentations and recommendations. Our Global Benefits: My Time Off (MTO) - our flexible approach to time off that allows you to take the time you need and enjoy it! Career Progression - we offer personalized development opportunities and clear career pathways. Health and wellbeing programs that provide you access to different services and offerings to prioritize your health. Company Savings Plans to help you plan for the future. Parental Leave benefits for all new parents. Salary $130,000 - $170,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About Solve(d) https://solved.health SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. Salary 130000 - 170000 The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications. About the Agency https://solved.health/ SOLVE(D), an IPG Health growth accelerator agency, was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)'s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth. For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.