Name
National Consulting Marketing Senior Manager
Posting Title
National Consulting Marketing Senior Manager - Large Global Firms
Date Published
Tuesday, August 26, 2025
Job Category
Marketing & Business Development
Office
Consulting Corporate (Forvis)
Advertised Location
US-FL-Tampa Bay, US-GA-Atlanta, US-IN-Indianapolis, US-MA-Boston, US-MO-Kansas City, US-MO-Saint Louis, US-MO-Springfield, US-NC-Charlotte, US-NC-Raleigh, US-PA-Fort Washington, US-TN-Nashville, US-TX-Dallas, US-TX-Houston, US-VA-Tysons
Description & Requirements
At Forvis Mazars, our Consulting practice thrives in a complex, ever-evolving world. We partner with leading global institutions to enhance efficiency, reduce risk, and drive performance through technology-enabled strategies.
We're seeking a Consulting Marketing Senior Manager with experience in financial services consulting and a strong track record in digital marketing leadership. This role leads a high-performing team in executing integrated, omni-channel campaigns that support our ambitious 20% year-over-year growth goals.
As the marketing lead for top-tier global clients, you'll collaborate closely with client-facing leaders to shape strategic messaging, deliver value-driven thought leadership, and amplify our Consulting capabilities. This position blends high-level strategy with hands-on execution, requiring both business acumen and marketing precision.
What You Will Do:
- Develop and implement targeted marketing strategies for the financial services sector.
- Lead and mentor a team of marketing professionals, fostering collaboration and driving performance.
- Design and execute innovative digital campaigns to enhance brand visibility and customer engagement.
- Plan and manage integrated marketing campaigns across service lines and the Global Firms segment, including print, digital, and social media elements.
- Leverage data-driven insights to evaluate campaign effectiveness and optimize performance.
- Oversee the planning and distribution of thought leadership content as part of a comprehensive content marketing strategy.
- Collaborate with national office centers of excellence to execute client-focused marketing tactics and monitor outcomes.
- Manage multi-industry partnerships with external associations, including content development and insight programs.
- Strategize and coordinate firm participation in industry trade shows and conferences, including sponsorships, event planning, booth logistics, and post-event follow-up.
- Build strong relationships with client service professionals to support local marketing initiatives.
- Provide strategic input on complex sales pursuits and proposal development.
- Conduct business intelligence research and develop targeted pursuit lists.
- Serve as the liaison with web development teams to ensure website content is current and optimized for search engines.
- Ensure consistent application of the firm's brand across all marketing channels and audiences.
Minimum Qualifications:
- Bachelor's Degree in English, Business, Marketing, Communications or relevant field
- 8+ years of marketing experience in high-growth environments, with a strong emphasis on B2B, and experience within a Top 10 professional services firm
- 5+ years of proven success in demand generation and revenue marketing
- Expertise in performance marketing, including lead generation, SEO/SEM, content strategy, and integrated omnichannel campaigns (digital and traditional)
- Strong analytical and problem-solving skills
- Proficient in CRM systems with experience extracting and leveraging insights
- Exceptional communication and presentation abilities
- Proficient in Microsoft Office Suite
- Demonstrated ability to build and lead high-performing teams
- Experience marketing complex solutions to enterprise-level clients
#LI-TPA, #LI-ATL, #LI-IND, #LI-BREW, #LI-KCMO, #LI-STL, #LI-SGF, #LI-CLTSP, #LI-RAL, #LI-FTWASH, #LI-NASH, #LI-DFW, #LI-HOU, #LI-TYS
|