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The Position
Director, Marketing Performance Marketing Engagement Lead Why Genentech We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society. About this Marketing Role The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and DDA). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs. This Director, Marketing Performance Marketing is integral to successfully delivering the Digital Marketing Vision. The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech's digital marketing transformation and is focused on activating 4 key areas. One of these focus areas is Performance Marketing. The candidate in this role will report to the Senior Director, Performance Marketing and lead the engagement and adoption of performance marketing principles with brand teams, ensuring that comprehensive training, tools, and methodologies meet brand goals and drive efficient, high-quality business outcomes at scale. The candidate will work closely with functional partners in analytics, operations, and other areas to align on a shared vision, roadmap, and implementation plan. Key Job Responsibilities
Serve as a Performance Marketing expert and business lead, driving complex change from current to future state Enable A-to-B shifts by implementing new capabilities, coaching teams, and partnering with L&SD on training content Lead champion team, coaching and measuring successful adoption of changes Lead change management initiatives with brand teams, ensuring a seamless transition to new Performance Marketing strategies, practices, and processes Actively engage with each brand to onboard them into Performance Marketing practices Design and deliver comprehensive training on bespoke Performance Marketing topics, tailored to the specific needs of brand teams, addressing both foundational knowledge and advanced practices Build strong partnerships with and seek input from brand marketing to surface needs and opportunities Document and report on the health of Performance Marketing engagement and escalate challenges and issues Lead or support special projects, such as large-group presentations, trainings, and workshops; represent best practices in related workstreams across DMO Identify, in collaboration with marketers, Performance Marketing operations processes in need of revision or overhaul and work with the Performance Marketing Enablement and Process Lead to address them Work with cross-functional partners in marketing, XO, SAI, and USIX as relevant and co-identify capabilities/platforms to be delivered by functional partners and leveraged across marketing Performance Marketing Partner with marketers and relevant agencies to identify opportunities for optimizing marketing performance and support marketers with developing robust measurement plans for new initiatives and experimentation. Proactively identify and champion opportunities with brand teams to leverage advanced performance marketing capabilities for strategic business challenges or untapped growth areas Conduct regular office hours to offer direct, ongoing support to brand teams on performance marketing tools and methodologies Establish and facilitate forums or communities of practice for cross-brand knowledge sharing, best practice dissemination, and collaborative problem-solving related to portfolio opportunities, performance marketing tools, tactics, and insights. Provide strategic input and consolidated feedback from brand engagements to the Senior Director, Performance Marketing, and the Director, Performance Marketing Enablement & Process Lead, to inform the evolution of the enterprise performance marketing roadmap, tool development, and training programs Collaborate with brand leadership and strategic planning functions to ensure their specific performance marketing initiatives, KPIs, and learning agendas align with overarching franchise/portfolio strategies and commercial business objectives. Advocate for and support the consistent application of standardized performance marketing measurement frameworks, governance practices, and insight-sharing protocols across engaged brand teams to enhance enterprise-level learning and comparability Partner with brand teams to evaluate and provide input on the effectiveness of external agency partners in delivering against performance marketing objectives and adopting new Genentech performance marketing capabilities
Demonstrates Advanced Proficiency within the following Key Competencies Marketing Directors are expected to consistently perform at the Advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others' skills).
Customer Understanding - I'm always learning about my customers, what they need, and the world they live in. Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers. Strategy Development - I make smart choices about what efforts will help achieve customers' goals and our goals. Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action. Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact. Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way. Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together. Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience. Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Who You Are: Minimum Candidate Qualifications & Experience
Bachelor's degree 8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing. Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution. Demonstrated experience contributing to brand strategy development and executing integrated marketing plans that align with strategic business objectives. Significant experience in performance marketing roles, involving the application of data-driven insights to manage, measure, and optimize marketing campaigns across various channels to improve key performance indicators. Hands-on experience utilizing marketing analytics platforms and business intelligence tools to extract, analyze, and translate data into actionable recommendations for marketing strategies and tactical adjustments. Proven ability to interpret and synthesize complex data from diverse sources, including both leading and lagging indicators), to identify trends, generate actionable insights, and inform marketing narratives. Experience operating effectively within a data-driven marketing environment, with a demonstrated ability to champion the use of data in decision-making processes and collaborate with teams to foster a culture of continuous learning and optimization
Preferred:
MBA or other related graduate-level degree preferred Marketing experience in relevant industries Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes Experience in creating marketing strategies, plans, and tactics that have strengthened market positioning and financial results Hands-on experience with advanced marketing measurement tools such as Marketing Mix Modeling (MMM) tools or a strong ability to interpret and apply MMM results for strategic decision-making. Experience using leading indicator dashboards or in platform tools to inform campaign adjustments, and overall marketing strategy. Proficiency with web analytics and customer experience tools (e.g., Content Square, Google Analytics, Adobe Analytics or similar). Proven track record of designing, managing, or supporting incrementality testing initiatives to measure true business impact. In-depth experience applying performance marketing principles within a pharmaceutical or biotech marketing context. Strong experience in change management, specifically driving the adoption of new analytics tools, data-driven processes, and performance-focused mindsets within a marketing organization. Ability to drive a data-driven marketing practice, focus on metrics that matter (both leading and lagging), and drive business performance forward without unnecessary complexity and overanalysis. Experience in working with media partners to optimize campaigns based on performance data. Breadth of experience in digital marketing, digital media including the vendor landscape
Ability to think with an enterprise mindset Ability to flex and thrive in an ambiguous environment undergoing transformational change Strong customer orientation and focus Adaptive thinking and a strong, critical mindset. Strong business acumen and presentation skills. Highly proficient at project planning, budgeting, and oversight. Excellent interpersonal, leadership, and communication skills
Location
This position is based in South San Francisco, CA Relocation assistance is not available at this time.
The expected salary range for this position based on the primary location of CA is $187,100 - $347,500. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below. Benefits Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what's best for them Follow the science: I seek answers through experiments, data and debate, and act on facts Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty Think long term: I choose actions today that benefit future generations
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
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Genentech
relocation assistance
Sep 04, 2025