Brand Lead Dermatology -Hidradenitis Suppurativa

Make your mark for patients

About the role:

The Brand Lead Dermatology - Hidradenitis Suppurativa is a key leader on the Immunology HCP Marketing team and is accountable for shaping strategy and defining the integrated executional HCP Promotional plans for the planned launch of assets in Hidradenitis Suppurativa (HS). This remit includes market research strategy refinement, branded creative campaign development, HCP relationship building, pre and post launch planning, and team leadership.

Who you'll work with:

• Partner closely with sales organization to ensure the effective execution of brand strategy.
• Partner closely with Legal, Regulatory, and Compliance to shape strategy and launch tactics compliantly.
• Maintain ongoing professional relationships with key HCPs &medical societies, to support brand credibility and influence. Actively engage with these stakeholder groups at medical congresses to gather insights, strengthen partnerships, and reinforce brand presence.

What you'll do:

• Lead the HCP strategy for assets in HS across the buying cycle journey (awareness-consideration-trial-adoption), within the commercial levers of HCP Activation through to HCP Experience/Support.
• Facilitate ongoing cross-functional collaboration with Medical, Patient Marketing, and Market Access leads to ensure strategic alignment, optimize execution, and drive performance against forecasted objectives.
• Accountable for development of HCP positioning, value proposition, claims, creative campaign(s) development, omnichannel efforts, integrated communication plans (including channel mix / media planning) and measurement for all HCP initiatives.
• Gather and leverage insights to build, execute, and refine strategy as well as shape go-to- market plans related to HS HCP activation and engagement both pre and post launch.
• Direct the development of HCP promotional materials, content, selling materials, and digital initiatives inclusive of review committee (material approval) process.
• Ongoing collaboration with Business Analytics & Insights partners to develop the appropriate KPIs and metrics to successfully track brand and initiative performance.
• Lead competitive intelligence efforts by synthesizing market insights and proactively anticipating shifts in market dynamics to inform strategic decision-making.
• Lead annual brand planning & Budget Management.
• AOR and key 3rd party vendor management

Interested? For this role we're looking for the following education, experience and skills

Minimum Requirements:

• Bachelor's degree required
• 10+ years of progressive pharmaceutical industry experience including 5+ years pharmaceutical sales or marketing experience

Preferred Requirements:

• MBA preferred
• Dermatology and/or biologic marketing experience a plus
• Demonstrates a thorough understanding of Pharmaceutical Regulations, and Compliance Guidelines to ensure the compliant pull through of all initiatives
• Demonstrated evidence of proactively identifying issues and opportunities, making appropriate recommendations, and/or taking appropriate action, and gaining alignment to execute/get things done
• Ability to lead and work effectively across multiple functions, stakeholders, and partners
• Ability to deliver presentations to groups of all sizes
• Excellent written and communication skills
• Agile learner and solutions oriented
• Strong interdependent partnerships, collaboration, influence & negotiation skills are required
• Strong project management skills and demonstrated ability to successfully execute complex initiatives
• Prior experience managing agencies of record to deliver tactical plans on time and on budget
• Written and oral presentation skills
• Influence across the internal matrix to drive change and gain stakeholder support

*This position's reasonably anticipated base salary range is $184,000-$241,000 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills and experience, among other
#TeamUCB

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.