Social Media Manager

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This role is open globally, but preferred location is set in the US and Great Britain. The work model is hybrid #LI-hybrid.

As the Social Media Manager for Motion business area at ABB, you will be responsible for strategic leadership, planning and execution of end-to-end social media initiatives ensuring impact, consistency and alignment with business goals.

You will be accountable for strengthening the online presence and position of ABB Motion as well as elevating business area's executive profiles in applicable social media channels. You will design, execute and optimize social media content and campaigns in collaboration with stakeholders, leveraging both paid and organic opportunities. And most importantly, you'll be where the action is and produce clutter-breaking and compelling stories that will help us stand out in social media feeds.

Key responsibilities

Content development

• Develop, oversee and implement social media content programs for ABB Motion's business area, including elevating executive profiles, ensuring alignment with ABB positioning and social media guidelines.
• Produce, manage, optimize and curate content (including reels, stories, shorts, live streams etc.,) on ABB Motion's social media channels, including LinkedIn, X and YouTube.
• Collaborate with, train and coach content creators, influencers and advocates, to design, execute and manage social media campaigns to drive engagement and growth.
• Develop a framework for the business area and establish best practices on impactful social media content creation and distribution, providing expert guidance and support to colleagues in Divisions. Conduct training sessions for team members on relevant best practices.
• Keep up to date with the latest trends and integrate them into content programs proactively. Drive innovation in social media as part of the multi-channel approach.

Channel acquisition & management, budget accountability

• Continuously assess the potential of additional platforms and establish and manage new channels as necessary to enhance social media presence and influence.
• Be fully accountable for contract management for applicable social media technology and tools.
• Oversee regional social media platforms and ensure alignment with ABB Group and business area social media strategy.
• Govern, align and enable divisions to actively utilize platform for maximum impact.
• Work with line manager on social media budget, and be accountable for delivery in time and in budges
  

KPIs

• Regularly analyze social media performance metrics for business area content and adjust tactics as needed to improve results.
• Be accountable for providing analytics and more importantly insights to track our performance vis-a-vis best in class, including social media's impact on business outcomes.
• Proactively implement SEO tactics across social media channels to enhance content visibility and improve search rankings.

Manage & schedule organic and paid campaigns, and updates on relevant Webpages of Motion Business Area

• Utilize relevant tools to schedule and manage posts across multiple platforms.
• Deploy both paid and organic social media tactics to maximize reach and effectiveness, managing relevant supplier relationships and budgets.
• Keep up to date with the latest trends, algorithms and best practices for key platforms to drive success.
• Maintain and manage scheduling calendar for the full Business Area including 6 Divisions.
• Be accountable for webpage updates where relevant for the Business Area
• Advocacy, Influencer, Content creator (internal and external) collaborations
• Lead strategy on utilizing Advocacy platforms to amplify ABB Motions presence responsibly across key social media platforms.
• Identify, and collaborate with Influencers & Content creators design, execute and manage social media campaigns to drive engagement and growth.
• Responsible for the quarterly community of practice meetings with social media and digital communications managers at ABB Motion.

Qualifications

• To be successful in this role, you're a self-starter who brings a strong academic foundation with a bachelor's degree or higher in communications, marketing, social media, or a related field.
• You have a proven track record (>5years) at a large corporation, providing social media plans within set budgets, including hands-on experience in content creation, tool management, training and analyzing performance data to optimize strategy.
• Your writing is sharp and engaging, allowing you to craft compelling content tailored to different social media platforms. With native English-speaking proficiency, you communicate with clarity and precision. You're especially savvy with platforms like LinkedIn, X and YouTube, and you know how to navigate the tools and technologies that power effective social media campaigns.
• You're comfortable on camera, and familiar with the production of video content suitable for social media platforms, with the ability to navigate trends and translate them into B2B content.
• You're a pro with platform algorithms and current trends, and you understand how to make both paid and organic content work together to drive results. Your analytical skills help you translate metrics into meaningful insights.
• Experience with GEO & SEO and its integration into social media strategy is another strength you bring to the table, helping to ensure visibility and reach in a competitive digital landscape.
• You're organized, accountable & enjoy working with a global & diverse team and audience, while your communication and interpersonal abilities make you a natural collaborator.

ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world's industries outrun - leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion

Ready to bring your social media leadership to ABB? Apply now!

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.