Marketing Manager, Content and Experiential Marketing Strategy

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Marketing Manager, Content and Experiential Marketing Strategy is responsible for developing and executing integrated content marketing strategies that captivate and engage prospects and customers, positively impacting pipeline and retention. This role develops content strategies that create emotional connections to support and publicize marketing campaign tactics, including live and virtual events, as well as compelling content that brings the story of Macmillan Learning and its product portfolios to life. You'll work closely with cross-functional teams to orchestrate content that is optimized for web and digital access, as well as in-person campaign activities, to drive engagement, improve key customer journey conversions, build brand loyalty, and create lasting relationships with our key audiences.

This position requires strategic thinking combined with hands-on execution skills, as you'll be responsible for everything from content strategy development to content creation. You'll leverage both digital and physical touchpoints to create multi-sensory experiences that showcase the company's product portfolio while ensuring every interaction is authentic, human-centered, valuable to our audiences, and aligned with our brand voice. The Content Marketing Strategist plays a critical role in transforming how prospects and customers experience our brand by creating unforgettable and valuable content that sparks conversations, drives social sharing, and builds passionate brand advocacy. This role directly impacts brand awareness, customer engagement, and pipeline generation while establishing our organization as an innovative leader in creating meaningful, human-centered experiences in our markets. This role does not currently have managerial duties. This may change in the future to indirect supervision of Marketing Assistants and freelancers, based on business needs.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to:

Content Creation

• Owns and executes content strategy in support of revenue generation, pipeline support, and brand awareness.
• Create content marketing assets aligned to the where people are and the type of information they are seeking at every point in the customer journey.
• Collaborate with Product Marketing to develop content marketing assets that accurately reflect the product's positioning, messaging, and differentiated value, as well as provide competitive product and feature comparisons.
• Create content that supports both the acquisition of new customers and the engagement of existing customers by enhancing product understanding, driving deeper usage, and reinforcing the perceived value.

Content Strategy & Storytelling

• Develop compelling content strategies that support experiential marketing initiatives across all customer journey stages.
• Create storytelling frameworks and brand narratives that translate into engaging experiential content and event themes.
• Produce content assets that ensure consistent messaging across web, social, and live event touchpoints.
• Develop content personalization strategies that adapt the messaging in content marketing assets to audience segments and experiential context.

Cross-Functional Collaboration & Stakeholder Management

• Partner with Brand Experience, Channel Strategy, Field Marketing, and Communications teams to amplify content marketing across all brand touchpoints.
• Collaborate with Field Marketing teams to align content planning with pipeline priorities.
• Work with Product Marketing to ensure accurate product positioning and messaging integration in content marketing assets.
• Coordinate with Customer Success and Campaign Strategy teams to develop content marketing assets to support for customer retention and advocacy.

Performance Measurement & Experience Optimization

• Track and analyze content marketing performance metrics including views, engagement, brand sentiment, and social media amplification.
• Develop measurement frameworks for content marketing ROI that account for both quantitative metrics and qualitative brand impact.
• Conduct surveys and interviews to inform future content marketing strategies.
• Monitor social media mentions, user-generated content, and viral sharing resulting from experiential activations.

Required Qualifications:

• Bachelor's Degree.
• A minimum of 2 years experience as a Marketing Manager or Communications professional.
• At least 1 year Project management experience.
• Minimum 1 year Video marketing/short form video experience.
• New media (organic social, podcast, social media) content strategy and execution.
• Strong desire for, and experience with Cross-functional collaboration.
• Strong analytical and creative problem-solving skills.

Preferred Qualifications:

• Generative AI supported workflows.
• Collaborative presence and approach
• Excellent Attention to detail

Salary Ranges: $75,000 - $95,000/year

Exemption Status: Exempt

Physical Requirements:

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week - regularly, as needed

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.