Senior Marketing AI Initiatives Manager

The Opportunity

As aSenior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. This role is for a hands-on builder and problem-solver who can translate complex business challenges into tangible, AI-driven solutions. You will be responsible for defining, developing, and deploying high-impact initiatives that directly improve our marketing productivity, operations, and buyer experiences.

What You'll Do

• Portfolio Ownership: Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth,, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
• Use Case Development: Partner with our Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high-value use cases for AI.
• Execution & Deployment: Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
• Business Value Measurement: Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance.
• Subject Matter Expertise: Act as the go-to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.

What You'll Bring

• Experience: A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
• Analytical Skills: The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
• Cross-Functional Collaboration: Strong communication skills with the ability to influence and lead without direct authority.
• Technical Aptitude: A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
• A "Human + AI" Mindset: A commitment to building solutions that empower marketers and enhance human creativity, not replace it.

Why You'll Love This Role

This is an opportunity to directly shape the future of marketing at Okta. You'll work on groundbreaking projects that have a tangible impact on our business, build a new function from the ground up, and see your work adopted by hundreds of marketers.

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