Product Analyst

The opportunity:

The Product Analyst guidesproduct priorities and influencestheroadmap throughdeep customer insights, market analysis, and competitive landscape awareness.The product analystconnectsdata-driven analysis with real-world user feedback and journey mapping to align product development with customer needs and industry trends.The Product Analystadvocates for usersacross the organization to translate insights into actionable priorities that shape the product experience, drive engagement, and maximize market impact.

Success in this role requires a blend of data fluency, customer empathy, and a strong strategic mindset. The Product Analyst will engage closely with customers, attend industry events, and collaborate cross-functionally to synthesize insights that inform product enhancements and innovations. This is an opportunity to be at the forefront of our product strategy and bring clarity to the decisions that will define our competitive edge in the market.

How you will make an impact:

• Customer Insights & Journey Analysis

oLead and participate in customer interviews, journey mapping sessions, and focus groups to gather firsthand insights into user needs, pain points, and motivations.

oAnalyze user journeys and customer behaviors to identify opportunities for streamlining experiences and enhancing satisfaction.

oSynthesize findings into actionable insights that directly influence product priorities and improvements.

• Use Case Development & UX Feedback

oWork with Product and UX teams to develop, document, and validate user stories, use cases, and scenarios that reflect real-world usage and critical workflows.

oAnalyze qualitative feedback from usability testing, beta programs, and customer support interactions to refine user experiences.

oCollaborate with UX researchers to translate user feedback into specific feature enhancements or adjustments.

• Competitive & Market Landscape Analysis

oAttend relevant industry events, conferences, and webinars to gain insights into evolving customer needs, competitor strategies, and market trends.

oConduct in-depth competitive analysis, assessing feature sets, pricing models, user feedback, and market positioning of competing products.

oPresent findings to the product team, highlighting key opportunities for differentiation and areas where our product can better meet customer demands.

oDevelop market value scenarios to consider both existing market expansion and new market entry and provide quantitative analysis around available market and how the

• Product Performance & Data-Driven Insights

oRegularly analyze product performance metrics, including usage patterns, feature adoption rates, customer retention, and churn data.

oCreate and maintain dashboards to visualize product performance and track the effectiveness of changes in product features.

oUse quantitative data to validate hypotheses from customer interviews and journey analysis, ensuring product decisions are well-rounded and data-informed.

• Roadmap Influence & Prioritization

oPartner with Product Managers to refine the product roadmap, ensuring that customer needs, market opportunities, and competitive insights are factored into prioritization.

oParticipate in quarterly roadmap planning, presenting insights gathered from customer interactions, journey analysis, and market research to guide strategic decisions.

oHelp define key performance indicators (KPIs) for new features and product initiatives, monitoring success post-launch and recommending further adjustments.

• Cross-Functional Collaboration

oWork closely with Marketing to align messaging with product benefits and customer needs, contributing insights on target audiences and use cases.

oCollaborate with Sales and Customer Success teams to gather insights from the field, ensuring the voice of the customer is represented in product decisions.

oServe as a liaison between product and support teams to identify and track recurring customer issues, feeding insights back into the product development cycle.

Your background:

• Education & Experience

oBachelor's degree in Business, Statistics, Economics, Psychology, Computer Science, or a related field; advanced degree preferred.

o3+ years of experience in product analysis, business analysis, customer research, or a similar analytical role with exposure to customer insights.

• Technical & Analytical Skills

oProficiency in data analysis tools (SQL, Excel, Power BI, Python) and experience with product analytics platforms (e.g., Mixpanel, Amplitude, Google Analytics).

oStrong skills in data visualization and storytelling, with experience creating clear, actionable insights from complex data.

oFamiliarity with journey mapping tools and methods (e.g., Smaply, Miro) and UX research tools (e.g., UsabilityHub, UserTesting).

• Communication & Interpersonal Skills

oExceptional communication skills, with an ability to effectively present data insights and user stories to stakeholders across the organization.

oProven experience working cross-functionally and building relationships with teams such as Product, UX, Marketing, Sales, and Customer Success.

• Preferred Skills & Certifications

oKnowledge of Agile methodologies and tools like JIRA, Confluence, or Aha!.

oPragmatic Institute Certified (PMC) or other product management certifications are a plus.

Key Attributes for Success:

• Customer-Centric Mindset: Deep empathy for the customer, always advocating for solutions that truly address user needs and improve their experience.
• Analytical Rigor: Ability to dig into data to uncover trends, validate assumptions, and extract meaningful insights that guide product decisions.
• Strategic Influence: Capacity to think strategically, linking insights from various sources (customer, market, competitive) to inform a cohesive product direction.
• Adaptability: Comfort working in a fast-paced environment, adjusting quickly to new priorities and contributing to a dynamic roadmap.

Additional Opportunities:

• Event Attendance: Represent the company at key conferences and industry events, gathering insights into emerging trends, customer needs, and competitor offerings.
• Thought Leadership: Participate in writing whitepapers, contributing to blog posts, or creating presentations to share insights and build credibility within the industry.
• User Group Engagement: Work with Product Marketing to facilitate user groups or webinars, presenting product updates and gathering feedback on recent and upcoming features.

Travel Requirements:

• Some travel may be required (up to 20%) to attend customer meetings, industry events, and product workshops.

This role is ideal for an analytical and customer-focused Product Analyst who wants to be at the heart of product strategy, influencing decisions with a blend of data, user insights, and competitive analysis. You'll be a vital resource in shaping a roadmap that addresses real customer needs and positions the product for market leadership.