Trade Event Marketing Director

Requisition ID:900358
Store #:E01666 Mktg-General & Admin DAL-C
Position:Full-Time
Total Rewards:Benefits/Incentive Information

If you've worn a pair of glasses, we've already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut, LensCrafters, and Target Optical, and leading e-commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

GENERAL FUNCTION

As the Director of Trade Events, you will be a key leader responsible for the strategic vision, execution, and continuous enhancement of North America trade events for our Wholesale Eyecare/Eyewear brand. Your role will focus on collaborating with senior brand stakeholders and Head of our different departments, Global senior team members, service teams, and external partners to elevate our brand presence at major industry tradeshows and regional pop-up events. You will be instrumental in strengthening our brand reputation and driving engagement through innovative and impactful activations and experiences.

MAJOR DUTIES AND RESPONSIBILITIES

Strategic Planning and Budget Management:

• Develop and lead the strategic vision for major industry tradeshows, ensuring alignment with corporate priorities and brand objectives.
• Oversee budget management, including strategic allocation and optimization of resources to maximize cost-effectiveness.
• Analyze market trends and define a forward-looking vision for trade show visibility and EssilorLuxottica's presence.

Lead Event Execution and Coordination:

• Lead and manage collaboration with agencies, brand partners, and vendors to execute trade events with excellence.
• Oversee logistics management, including vendor coordination, payments, shipping, and on-site activations to ensure flawless event execution.
• Facilitate high-level communication and coordination with senior brand partners, event organizers, and internal teams through strategic planning sessions and regular updates.
• Lead presentation to top management.

Brand Representation and Asset Development:

• Partner with executive leadership to set event priorities and align with the overall brand strategy.
• Work with brand teams to develop and execute the vision for event messaging, graphics, and digital assets, ensuring brand consistency and integrity.
• Ensure all event activities align with brand guidelines and objectives to maximize impact and audience engagement.

Process Optimization and Reporting:

• Establish and manage processes for event timeline visibility and reporting.
• Deliver timely and comprehensive reports on event performance, providing key metrics and insights for continuous improvement and strategic adjustments.

Regional Pop-Up Events and Presentation Support:

Lead the development and execution of regional pop-up events, ensuring a cohesive and consistent brand experience across all locations.

BASIC QUALIFICATIONS

• Bachelors Degree in Business or Marketing
• 10+ years of experience in marketing or events.
• Proven track record of strategic thinking and leadership in managing large-scale events and activations.
• Expected to travel up to 50% of the time.
• Must be highly responsible, a self-starter and accountable for managing their time and responsibilities while spending time both in the office and on the road.
• Strategic thinker
• Project Management: High level of organization and coordination capabilities including managing orders, calendars, budgets, and event logistics
• Deep understanding of Community relationships and brand authenticity

PREFERRED QUALIFICATIONS

• Knowledge of and passion for event planning
• Prior industry relationships and experience in event planning
• Expertise in Powerpoint, SAP, and Excel
• Project Management qualifications

Pay Range: 118,412.70-182,194.95

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.