Commercial Spend & Media Analytics Associate Manager

OVERVIEW

Come join the General Mills Snacks operating unit as an Commercial Spend & Media Analytics Associate Manager. In this role, you will be responsible for delivering measurement and analytics insights to guide commercial investment decisions across the Bars, Fruit Snacks & Pizza Rolls businesses. You will partner closely with internal and external measurement partners on all aspects from data collection to results delivery, as well as with marketing and brand teams and external media agencies in the application of insights to generate demand.

This role is central to driving the continued brand building of iconic food brands such as Nature Valley, Totino's, and Gushers - unlocking growth through differential decisions & analytics. We are looking for a solution-oriented Associate Manger with strong business acumen in translating marketing analytics/modeled results into insight for decision making and advancing the application of measurement capabilities at General Mills.

KEY ACCOUNTABILITIES

• Deliver commercial marketing mix results - with holistic understanding of today's evolving media landscape and business impact
• Partner with brand, finance, sales, and strategic revenue management teams to optimize total commercial investment
• Partner with internal data & technology teams and measurement vendors to ensure data is model ready and results are delivered in a timely manner
• Influence business leaders with consumer spend measurement insights and optimizations at key apertures- deeply understanding their business problems to deliver synthesized recommendations

MINIMUM QUALIFICATIONS

• Bachelor's degree in Marketing, Market Research, Statistics, Data Analytics, Data Science or related field
• 2+ years of experience in marketing measurement analytics
• 3+ years of experience in Analytics, preferably with Nielsen/IRI data in Sales or Marketing
• Strong understanding of modern programmatic marketing dynamics and buy-side ecosystem
• Strong background in syndicated market data, analyzing business performance to tell a consumer story with credibility
• Ability to synthesize data and insights across a portfolio of brands, build a clear and compelling story, and bring forward a point of view to key stakeholders

PREFERRED QUALIFICATIONS

• MBA or Master's Degree in related field

Additional Considerations

• International relocation or international remote working arrangements (outside of the US) will not be considered.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.