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Remote New

Marketing Strategy & Operations Associate Manager

BetMGM
life insurance, paid time off
United States, New York
Sep 16, 2025

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

About the Role

The Marketing Strategy & Operations Associate Managerwill play a key role in the BetMGM Marketing team, supporting strategic marketing initiatives and a variety of cross-functional programs and projects across BetMGM.

As Marketing Strategy & Operations Associate Manager you will support and contribute to the execution of strategic marketing initiatives for BetMGM's dynamic portfolio of brands. Working closely with all stakeholders including Brand, Creative, Social Media, Digital Marketing, Advertising, Promotions, PR, Regional Marketing and other marketing teams to ensure we bring our very best brand and product experience to our users in new and existing markets at key times throughout the year.

This is an excellent opportunity for a highly organized, detail-oriented, and proactive professional who wants to grow their career in sports betting and online gaming marketing. You'll be working with a passionate team and play a key role in executing marketing campaigns that reach and engage customers in new and existing markets.

Responsibilities

  • Support the Senior Campaign Manager in executing and tracking the progress of marketing campaigns, ensuring they are on schedule and meet goals.

  • Assist in the planning and execution of new product, game, and market launches, brand campaigns, and key sporting/casino events.

  • Assist with the planning and execution of events, promotions, and partnerships that support the BetMGM brand and marketing initiatives.

  • Assist in the creation and maintenance of project timelines, deliverables, and milestones. Ensure all marketing teams are aligned and prepared for go-live dates.

  • Assist in coordinating with various marketing teams to ensure the smooth delivery of campaigns and initiatives.

  • Act as a point of contact for key stakeholders, ensuring effective communication and alignment across teams.

  • Support development and implementation of marketing operations tools and processes to improve overall Marketing efficiency

Essential Functions

  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Qualifications

  • Minimum 5+ years in marketing, project management, or campaign coordination

  • Project & Cross-Functional Leadership - possesses the skills, knowledge, and aptitude to engage, influence, and support all functions involved in the development of the assigned product/project.

  • Strong communicator and effective interpersonal and collaborative skills

  • Effective analytical, technical, and problem-solving skills.

  • Ability to deal with ambiguity: demonstrate ability to act in a changing environment. Effective change management skills.

  • Experience using Workfront a plus

The annual salary range for this position is $80000 to $95000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support the company's responsible gambling policies, procedures and initiatives.

About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:

Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.

Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.

Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.

Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.

What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

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