Director, Ancillary Products & Strategy

Who We Are:

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions. Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

POSITION SUMMARY
The Director of Ancillary Products & Strategy is responsible for driving revenue growth across the ancillary product portfolio through pricing, vendor partnerships, digital merchandising, and strategic project management. This role leads the development and execution of product strategies that maximize profitability, enhance customer value, and expand distribution across direct and third-party channels. The director collaborates cross-functionally with marketing, digital, IT, finance, and vendor partners to ensure ancillary products are positioned, priced, and delivered effectively in all customer touchpoints.

ESSENTIAL FUNCTIONS AND JOB RESPONSIBILITIES

• Ancillary Product Strategy & Performance
  • Develop and implement strategies to maximize ancillary penetration, profitability, and customer satisfaction.
  • Partner with finance to optimize pricing for margin and competitive value.
  • Provide regular performance reporting, insights, and recommendations to senior leadership.
• Vendor & Partnership Management
  • Oversee vendor relationships and evaluate new product/partnership opportunities.
  • Ensure vendor agreements deliver both revenue and customer experience benefits.
• Digital & Merchandising Leadership
  • Partner with marketing and digital teams to optimize merchandising across web, app, and email.
  • Leverage testing, personalization, and conversion optimization tactics to drive digital product performance.
  • Collaborate with sales and partnerships to expand ancillary distribution on third-party platforms.
• Project Management & Implementation
  • Partner with IT and operations to launch new products, functions, and processes.
  • Manage cross-functional initiatives that enhance both revenue and customer experience.

You should apply if you bring:

• Proven leadership in revenue growth - experience leading sales, digital merchandising, or product performance teams with measurable impact on revenue and customer outcomes.
• Expertise in ancillary or consumer product strategy - deep understanding of how to optimize product penetration, pricing, and performance across multiple channels.
• Cross-functional collaboration skills - ability to partner seamlessly with marketing, digital, finance, operations, and vendor teams to drive integrated results.
• Analytical and data-driven mindset - comfort leveraging insights, reporting, and testing to inform strategy and optimize performance.
• Field sales leadership experience - track record of setting clear standards, coaching managers, and motivating teams to deliver consistent service and sales performance.
• Digital and e-commerce acumen - knowledge of digital merchandising, A/B testing, personalization, and conversion optimization strategies.
• Vendor and partnership management expertise - proven ability to cultivate external relationships and evaluate new product opportunities.
• Change leadership and adaptability - capacity to lead through transformation, balancing immediate performance with long-term strategy.
• Customer-first orientation - passion for creating seamless, positive experiences that balance service excellence with strong business results.

Benefits you'll receive:

• Paid time off
• 401K retirement plan with company matched contributions
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax free benefit for public transportation or parking expenses
• Employee discounts, including discounted prices on purchase of Avis / Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more

The fine print:

Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.

This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.