Senior Director of Ecommerce

Pendleton has been woven in the West since 1863. We're a heritage brand with deep roots in the Pacific Northwest and a clear eye on the future. Our commitment to craft, quality, and authenticity has carried us for more than 150 years. Now, we're looking for a Senior Director of Ecommerce to lead our digital transformation and shape what comes next.

Responsibilities

• Own the full ecommerce strategy, roadmap, and daily execution across Pendleton's DTC digital channels
• Lead site performance optimization across conversion rate, page speed, checkout flow, and mobile responsiveness
• Oversee site navigation, taxonomy, search, and product discovery to create a frictionless shopping experience
• Collaborate cross-functionally with UX, creative, tech, merchandising, and operations to deliver a high-performing site
• Partner with merchandising to plan seasonal product launches, category strategy, and promotional moments
• Leverage analytics and customer behavior insights to identify growth opportunities and drive data-informed decisions
• Lead A/B testing and personalization efforts to improve UX, engagement, and conversion
• Evaluate and implement ecommerce technologies including CRM, site search, and product recommendation tools
• Manage third-party vendors and ecommerce platform relationships (Salesforce Commerce Cloud or similar)
• Support new revenue opportunities including international expansion, marketplaces, and omnichannel integration
• Build, manage, and mentor a high-performing ecommerce team focused on innovation and execution

Skills & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 8+ years of progressive ecommerce experience with at least 5 years in senior management roles
• Experience with fashion-specific challenges, including seasonal inventory, size and fit, and visual merchandising
• Demonstrated success in digital marketing, including paid social, search marketing, and email campaigns
• Experience in apparel manufacturing or fashion retail environment
• Knowledge of supply chain and inventory management specific to seasonal fashion products
• Experience with subscription commerce, loyalty programs, or customer retention initiatives
• Familiarity with emerging technologies, including AR/VR for virtual try-on and AI-powered personalization

Culture & Team

This is an opportunity to join a team that's passionate about building a modern digital business grounded in Pendleton's heritage. We work together with purpose, combining strategic thinking and hands-on execution to elevate every customer touchpoint. We value curiosity, collaboration, and clear thinking. And we believe that creating a better online experience for our customers starts with bringing together the best ideas, wherever they come from. Here, your contributions won't just be seen-they'll help shape the future of a truly iconic brand.

Pendleton is committed to creating a workplace that celebrates diversity and fosters inclusion. We do not discriminate based on race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, disability, veteran status, or any other protected status under applicable law. We encourage individuals of all backgrounds and experiences to apply.