New

Associate Director, KPMG Product Marketing & GTM Lead - Digital Finance Product

KPMG
life insurance, 401(k)
United States, Virginia, Ashburn
Sep 19, 2025
Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking an Associate Director, Product Marketing & GTM Lead - Digital Finance Product to join our Clients & Markets organization. Responsibilities: Lead product naming from concept to clearance (trademark pre checks, brand architecture fit, naming systems) Develop category definition and POV that credibly positions our software and products as "category-defining" in their domain; articulate a strong and differentiated value prop for use across channels; build the content strategy across the funnel (POV papers, solution briefs, demo videos, case studies, microsites/landing pages, webinar series, email nurtures) Build a messaging house (product, solution, industry, role-based) and proof library (use cases, ROI, security posture, risk and trusted narrative for AI); set the voice and tone for the product across owned/earned/paid channels Own the GTM plan (segments, buying personas, pricing/packaging guidance, launch phases, and routes to market, partner with Sales/BD to design the pipeline operating model (lead flow, MQLSQL definitions, SLA with account teams, forecasting cadence, and close-loop reporting) and coordinate lead handoff and campaign to pursuit motion with industry practice leaders Influence SEO strategy (keyword universe, topical authority, schema, backlink strategy) and conversion optimization (A/B tests, form strategy, UX copy) Run always-on digital campaigns (paid search, paid social, retargeting), and grow social presence (especially LinkedIn) for both brand and key executives, create sales playbooks, discovery guides, objection handling, competitive battlecards, pricing one-pagers, and demo storylines; partner with Product and Delivery teams to translate roadmaps into clear value narratives and customer-ready demos Build the events strategy (flagship launches, industry conferences, analyst summits, partner events) with tiered client target lists and "meeting factories." Secure speaking opportunities that advance KPMG's industry presence, define success metrics and dashboards; run postmortems and quarterly business reviews and maintain competitive intelligence (feature parity, roadmap signals, win/loss analysis) and feed insights back to Product and GTM Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications: Minimum ten years of recent experience in Business to Business (B2B) product marketing or Go-To-Market (GTM) for enterprise software/AI/SaaS or technology-enabled services; minimum five years of owning launches and sales enablement and taking companies from 5 to 100 customers; minimum five years of recent experience in B2B product marketing in the Finance or AI area MBA or relevant master's preferred from an accredited college or university preferred; a minimum of a Bachelor's degree in marketing, communications, business, or related field from an accredited college or university is required Proficiency with marketing tech and analytics (for example: Salesforce, Marketo/HubSpot, Seismic/High spot, Google Analytics/Adobe, SEMrush, LinkedIn Campaign Manager, Power BI/Tableau) Background in professional services or regulated industries; familiarity with independence and client confidentiality standards is preferred; proven experience with joint partner launches (startups and hyperscalers); prior ownership of digital demand engines for complex technology solutions; demonstrated success driving category creation/definition, including naming and positioning Experience partnering with Sales/BD to build pipeline, define MQL/SQL, and improve conversion/win rates across complex, consultative sales cycles Understanding of enterprise AI concepts (LLMs, RAG, data governance, model risk, human-in-the-loop) and how they map to buyer pain points Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa) KPMG LLP and its affiliates and subsidiaries ("KPMG") complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=5748_9_25 California Salary Range: $101200 - $215100 KPMG offers a comprehensive compensation and benefits package. KPMG is an equal opportunity employer. KPMG complies with all applicable federal, state and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws. The attached link contains further information regarding KPMG's compliance with federal, state and local recruitment and hiring laws. No phone calls or agencies please. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them. Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.