New 
Product Marketing Manager
 Microsoft | |
 United States, Washington, Redmond | |
 Sep 21, 2025 | |
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OverviewThe SANE Growth team within the Consumer Marketing Organization is at the forefront of driving user engagement and business growth for Edge, Bing, Copilot in Edge. As a Product Marketing Manager, you will lead initiatives that increase browser share for Edge, daily active usage (DAU) and revenue for Bing and Copilot Search, leveraging web as a primary engagement channel, and you'll be responsible for managing websites like https://www.microsoft.com/en-us/bing/copilot-search. This role also focuses on accelerating Commercial Edge share through onboarding surfaces and targeted growth tactics. You'll work cross-functionally with product, engineering, data science, and design teams to identify opportunities, run experiments, and scale successful growth strategies leveraging our consumer facing properties to adapt them for a Commercial audience, like Edge Welcome, Edge What's New, and Copilot in Edge. To thrive in this role, you'll bring a robust customer obsession, demonstrating deep empathy for user experience and success. You'll be a natural storyteller, able to connect customer value with product truth in a compelling way, and showcase it via web surfaces that drive product and feature usage, nurturing repeat-habit. Your communication skills-both written and verbal-will enable you to influence across all levels of the organization. A genuine enthusiasm for technology, specifically AI, will help you envision and articulate end-to-end value propositions and customer scenarios. Finally, your ability to collaborate effectively across teams will be essential in driving impact within a highly matrixed environment. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
ResponsibilitiesGrowth Strategy & Execution Develop and lead growth marketing strategies to increase Edge share, Bing and Copilot Search daily active usage (DAU) and revenue. Identify and prioritize high-impact growth opportunities across web channels and onboarding surfaces. Design and execute experiments to validate hypotheses and scale successful tactics. Web Channel Optimization Leverage web as a strategic channel for user acquisition, engagement, and monetization. Collaborate with engineering and design teams to optimize landing pages, funnels, and user flows. Monitor and improve conversion rates through data-driven iteration and testing. Commercial Edge Share Expansion Drive Commercial Edge share growth by enhancing onboarding experiences and in-product surfaces. Partner with product and UX teams to create seamless onboarding journeys tailored to commercial users. Develop messaging and positioning that resonates with enterprise audiences and supports adoption. Cross-Functional Collaboration Work closely with product management, engineering, data science, and design to align marketing strategies with product roadmaps. Influence cross-functional teams to prioritize growth initiatives and support execution. Coordinate with field, partner, and sales teams to amplify marketing efforts and ensure alignment across channels. Performance Analysis & Reporting Analyze campaign and experiment performance using key metrics such as DAU, revenue, conversion rates, and retention. Translate insights into actionable recommendations and continuous improvements. Present findings and strategic updates to leadership and stakeholders. | |