2026 University Graduate - Influencer Strategy Specialist

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are seeking an outstanding specialist in Influencer Strategy to join our dynamic Influencer Marketing team! Tasked with supporting Business Professional and Consumer audience marketing initiatives, identifying emerging talents, and overseeing daily operations in coordination with our influencer agency for our influencer program. Collaborating with various teams, the Specialist in Influencer Strategy will assist in marketing campaigns and brand initiatives. You'll use tools like Creator IQ, Sprout Social, and internal tools to select and identify talent. This role reports to the Senior Manager, Social Media & Influencer Marketing.

What You'll Do:

• Build overarching influencer social marketing strategies per category, inflection, campaign, event, or other key moments.
• Develop comprehensive briefs for influencer programs, ensuring alignment with strategic goals.
• Coordinate the entire process of influencer campaign management, from selecting influencers to crafting concepts, evalua9ng content, and implementing campaigns.
• Collaborate with essential cross-functional teams (e.g. PR, editorial, social media strategy, product promo9on, etc.). Assess content and boost impact through seamless program management and implementa9on.
• Be accountable for sharing performance, findings, influencer feedback loop, and program improvements.
• Maintain knowledge and expertise in the influencer marketing economy and have a pulse on trends and leaders in the social community.
• Assist influencers in gaining product access in collabora9on with the social strategy team and PMM or equivalent experience.
• Collaborate with teams passionate about community engagement to distinguish between Influencer and Ambassador programs and improve overall strategy in alignment with objectives.

What You Need to Succeed

• A Bachelor's degree in Marketing, Advertising, Digital Marketing, or a related field, with an anticipated graduation date of December 2025 - June 2026
• Experience in influencer marketing, partnerships, or social media marketing.
• Proficiency with influencer marketing platforms like CreatorIQ, Aspire, or Tagger for influencer sourcing, ve_ng, campaign management, and reporting.
• Hands-on experience with social media analytics tools such as Sprout Social or Sprinklr, native platorm insights (Instagram, TikTok, YouTube, LinkedIn, X), and internal dashboards to measure performance and inform optimization.
• Proficiency in coordinating all aspects of influencer marketing campaigns, including briefings, contract management, content evalua9on, execution, and post-campaign evalua9on across various categories and target demographics.
• Demonstrated achievements in working across departments such as PR, social strategy, product marke9ng, editorial, and community teams to synchronize influencer content with overarching brand objectives.
• Proficient understanding of social media trends, changes in the creator economy, and content formats, along with the skill to spot up-and-coming talent and strategic openings.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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