Paid Media Specialist

Elevate your paid media expertise and make a tangible impact on a global scale. As a Paid Media Specialist, you will play a pivotal role in driving growth and engagement for a leading innovative company, partnering with a dynamic team to shape the future of online content. Join a collaborative environment where your strategic thinking and data-driven approach will directly influence campaign success and contribute to the evolution of digital marketing.

This exciting opportunity will allow you to leverage your paid media prowess to support ambitious goals. You'll be responsible for crafting and managing paid ad campaigns across various social media platforms, collaborating with internal design teams to source creative assets, and meticulously analyzing campaign data to optimize performance. Your insights will be instrumental in shaping budget allocation and reporting progress to management. This role offers a unique opportunity to make a significant contribution to a rapidly evolving digital landscape.

Responsibilities:

• Grow the Paid Media channel to support company goals.
• Create and manage Paid Ad campaigns on Social Media Platforms.
• Source creative assets in partnership with the in-house design team and other partner teams.
• Extract and analyze campaign data from Ads Managers and internal dashboards, optimizing performance through budget adjustments.
• Regularly report on progress against goals and relevant Paid metrics to management.
• Ensure consistent and accurate tracking of paid campaigns through internal dashboards.

Must-Have Qualifications:

• Bachelor's degree or higher
• 4+ years of professional non-internship marketing experience
• Experience managing Paid Media campaigns (preferably on Social Media Ad Platforms like Meta)
• Proficiency in Excel, including basic functions, VLOOKUPs, and pivot tables, for data analysis
• Strong written and verbal communication skills, with proven experience working with cross-functional stakeholders

Nice-to-Have Qualifications:

• Moderate experience using Tableau or similar BI tools
• Experience writing customer-facing copy that is on-brand, relevant, and tailored to the online customer
• Understanding of ad creative
• Experience with A/B testing, particularly around audience segmentation and targeting
• High attention to detail and relentlessly high standards
• Ability to conceptualize, scope, and execute projects within strict deadlines
• Self-motivated individual with a strong bias for action
• Proven ability to deliver results and prioritize tasks in a fast-paced environment
• Experience using SQL and similar queries for data analysis

The target hiring compensation range for this role is $42.77 to $47.53 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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