New 
Director of Social Media
 Microsoft | |
 United States, Washington, Redmond | |
 Oct 02, 2025 | |
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OverviewMicrosoft Advertising is looking for a Director of Social Media to define the vision, strategy and guide the execution for Microsoft Advertising's social presence across platforms including LinkedIn, X, Instagram, and YouTube. Additionally, you will help to incubate an approach to B2B Creator engagement. This is a unique opportunity to shape how Microsoft Advertising shows up in social channels and creator ecosystems, reaching advertisers, marketers and publishers alike.As the Director of Social Media, you will be responsible for defining the channel and creator strategy to accelerate brand perception, increase customer engagement and improve performance-based campaigns. With a data-driven and social intelligence-informed agenda you will set a roadmap for growth and optimize content for platform-native behaviors. In partnership with our Creative Studio, you will continually innovate, measure and refine social content in alignment with channel strategies. This role requires the ability to set a bold strategic vision, translate that into channel and content execution plans, work cross-functionally in a fast-paced matrixed environment, and measure and communicate progress. It will require synthesizing complex data, product, and business priorities into social and creator strategics that future-proof our success. Additionally, you will partner closely with internal teams and vendors to deliver best-in-class content and experiences that exceed band and performance outcomes. You will be accountable for playbooks that support consistency, efficiency and account for integrated marketing campaigns and local market needs, while meeting Microsoft's brand, accessibility, and legal standards. You will ensure leadership and partner teams are pacing with social plans while collaborating closely as part of a team to deliver on the opportunity of key marketing moments. And you will lead high-impact analysis, including from platform analytics, information gathering, and research, to deliver reports and learnings. You will need to be adept at managing complex workflows and a breadth of content, while championing excellence and high brand standards across every touchpoint.The ideal candidate brings together strategic vision, innovative thinking based on emerging trends, disciplined rigor, expertise in advertising/adtech or B2B, and a passion for storytelling. Join us in redefining the future of social media at Microsoft Advertising. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50-mile commute of a designated Microsoft office within the US, or a 25-mile commute of a non-US, country specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
ResponsibilitiesDefine and evolve the strategic direction for Microsoft Advertising's social channels, including incubating Creator marketing program.Be responsible for building, implementing and continually optimizing Microsoft Advertising's social channel strategy, aligning with business goals and product priorities.Create and socialize comprehensive channel plans to accelerate brand perception, increase customer engagement and improve performance-based campaigns.In partnership with the creative studio, oversee social channel content creation, including planning and briefs, ensuring stand-out experiences optimized for each channel.Collaborate with brand, creative studio, integrated marketing, product marketing, marketing operations and local marketing teams to define a roadmap that will exceed desired brand and performance outcomes.Develop playbooks and scalable operating models to enable consistent execution across teams and regions.Conduct audits and monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.Track social channel and campaign performance metrics, creating a feedback mechanism into our strategies, tactics and content, to maximize results.Embody and promote Microsoft's culture and values. | |