Director of Social Media & Digital Engagement

For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud of being awarded the Great Place to Work certification, along with being recognized as a Best Workplace to Work in Chicago and Best Workplace to Work in Manufacturing and Production. We are currently looking for a passionate and dedicated individual to join our team as a Director of Social Media & Digital Engagement. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you!

We are seeking a dynamic and visionary Director of Social Media & Digital Engagement to own and elevate our social presence across a diverse portfolio of leading beverage, dessert, and snacking brands. The ideal candidate will bring a strong background in CPG experience social and digital, and a proven track record of concepting and scaling impactful campaigns that break through the clutter.

This is a high-visibility, game-changing role within our marketing department - one that will redefine how our brands show up in the digital space. The individual will be both strategist and creator, setting the long-term vision while rolling up their sleeves to produce content, engage communities, and drive bold campaigns that spark conversation and consumer connection.

WHY JOIN US

• Be a part of a game-changing role in transforming the social presence of household-name brands.
• High visibility within the organization, with direct impact on consumer engagement and digital growth.
• Opportunity to build and lead a best-in-class social function with strong executive support.
• Fast-moving, entrepreneurial environment with resources to execute big ideas.

Brands: Otter Pops, Flavor Ice, Wyler's Light, Pure Kick

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Strategy & Leadership

• Develop and implement a disruptive, culture-shaping social media strategy that drives brand awareness, engagement, and conversion across the portfolio.
• Manage, hire, and coach a best-in-class social team that breaks ground on what it means to be "social-first"
• Partner with Brand Marketing, Digital Commerce, and external agencies to align social initiatives with product launches, sponsorships, and retail activations.
• Position the social function as a core driver of innovation, influence, and growth within the marketing department.

Content Creation & Storytelling

• Concept, create, and edit content (photo, video, short-form, graphics) while directing the Social Media Content Creators to execute at scale.
• Deliver bold, breakthrough campaigns that capture cultural relevance and inspire consumer action.
• Oversee editorial calendars, ensuring content is timely, on-trend, and optimized for each platform.
• Build brand storytelling that sparks conversation, builds affinity, and generates virality.
• Community & Influencer Engagement
• Lead best-in-class community management, ensuring authentic, two-way conversations with consumers.
• Build and manage influencer/creator partnerships, integrating their voices into disruptive brand campaigns.
• Spot cultural and category trends early, positioning our brands as leaders in the digital conversation.

Analytics & Optimization

• Define and monitor KPIs (reach, engagement, virality, conversions, sentiment) to measure impact.
• Translate insights into action, continuously pushing the boundaries of what social can deliver.
• Connect social performance to broader business results including In-Store, Amazon, Walmart.com, TikTok Shop, and DTC growth.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of experience in social media, digital marketing, or brand communications.
• CPG experience required, Food & Beverage industry strongly preferred.
• Proven success in concepting and scaling viral, disruptive campaigns.
• Hands-on content creation expertise (video, photography, editing tools, Adobe/Canva/CapCut).
• Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging platforms.

KNOWLEDGE, SKILLS AND ABILITIES

• Excellent computer and Word and PowerPoint skills.
• Strong oral and written communication skills.
• Excellent project management and organizational abilities.
• Join our team and contribute to the success of our brands by supporting brand initiatives across our portfolio.
• Data-driven, entrepreneurial, and passionate about building culturally relevant brands
• A proactive and self-motivated individual with a passion for marketing and brand management.
• Strong attention to detail and the ability to multitask effectively.
• Strong influencer partnership management skills.

The Jel Sert Company is committed to pay transparency and will provide further compensation information during the interview process. The minimum compensation for the Director of Social Media & Digital Engagement is $130,274 annually. This position is also eligible for the EBIT Bonus program. Compensation is determined by a candidate's experience, education, skills, training, and the internal equity within our organization. Actual compensation to be paid will be determined upon an offer. In addition to a competitive compensation package, regular full-time corporate employees of Jel Sert are eligible for our extensive benefits programs that can be reviewed here.

PHYSICAL DEMANDS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Reaching: Extending hand(s) and arm(s) in any direction.
• Standing: Remaining upright on the feet, particularly for sustained periods of time.
• Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another.
• Pushing: Using upper extremities to press against something with steady force in order to thrust forward, downward or outward.
• Pulling: Using upper extremities to exert force in order to draw, drag, haul or tug objects in a sustained motion.
• Lifting: Raising objects from a lower to a higher position or moving objects horizontally from position to-position.
• Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
• Grasping: Applying pressure to an object with the fingers and palm.
• Feeling: Perceiving attributes of objects, such as size, shape, temperature or texture by touching with skin, particularly that of fingertips.
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly.
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound.
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers.
• Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection)
• The worker is required to have visual acuity to operate motor vehicles.

WORK ENVIRONMENT

Remote environment and travel up to 10%

FOOD SAFETY and QUALITY RESPONSIBILITIES

Follow applicable procedures and work instructions.

Backup - Senior Director of Marketing

IMPACT ON JEL SERT SUCCESS

A Director of Social Media and Digital Engagement drives company success by setting strategic vision, building brand reputation, boosting customer loyalty, and generating measurable business growth. Their impact extends beyond vanity metrics like "likes," creating tangible value through customer insights, crisis management, and integrated marketing efforts.