New

Director, Growth Marketing - Industrials

PTC
United States, Massachusetts, Boston
121 Seaport Boulevard (Show on map)
Oct 02, 2025
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. About PTC Growth Marketing PTC's Growth Marketing team drives demand generation and customer acquisition for business growth. We execute bold campaigns, optimize conversion, and are relentless in aligning marketing action with real revenue results. If you thrive in an accountable, data-driven environment focused on the industrial sector, this is the opportunity to lead transformation at scale. Key Responsibilities Spearhead multi-channel marketing campaigns across 'Industrials' vertical segment Design and implement integrated account-based marketing (ABM) strategies for high-value industrial accounts, accelerating pipeline growth and deal velocity. Collaborate closely with Sales, Product , and Executive Leadership to build robust, measurable pipelines and ensure seamless alignment with business objectives. Leverage advanced analytics to monitor campaign performance, optimize conversion rates, and provide deep performance reporting to stakeholders. Develop and refine go-to-market strategies, vertical messaging, and targeted campaigns tailored to the unique challenges and opportunities of industrial customers. Build, inspire, and manage a high-performance team focused on lead acquisition, prospect nurturing, and continuous growth innovation. Champion data-driven experimentation, A/B testing, and agile marketing practices to rapidly adapt to market shifts. Own the delivery of regular ROI and campaign insights reports, translating metrics into actionable improvements. Qualifications 10+ years in growth, demand generation, or digital marketing, with a proven track record in the industrial vertical and B2B environments. Deep expertise with ABM, pipeline management, marketing automation, and performance analytics tools. Experience leading teams in high-impact, results-driven organizations; management of demand generation managers a plus. (In North America and Germany) Sharp business acumen; comfortable collaborating with cross-functional stakeholders and external partners. Advanced skills in campaign optimization, marketing ROI measurement, and revenue-driven strategy German fluency is a plus. Success Metrics YoY growth in marketing-sourced revenue and pipeline for industrial accounts Improved conversion rates and marketing ROI through industry-leading campaign innovation Regular delivery of actionable, data-driven insights to the executive team and relevant stakeholders. Increased effectiveness and adoption of ABX strategies across key accounts At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."