Email Marketing Manager

Job Summary

Seeking a skilled Email Marketing Manager to build, lead, and evolve our email marketing function. This role will be responsible for overseeing all aspects of email marketing, from segmentation and automation to campaign execution and performance analysis. The ideal candidate has hands-on expertise with HubSpot (required) and Acoustic (preferred), strong strategic vision, and the ability to execute campaigns while managing the transition to a modern, automated email marketing function.

The Email Marketing Manager will be both strategic and hands-on, ensuring campaigns are executed smoothly today while also designing the workflows, segmentation, and automation processes that will support our long-term business objectives.

Job Responsibilities

• Evolve Westfield's existing email marketing function and lead the transition from Acoustic to HubSpot, including establishing scalable processes, creating segmented lists, developing automated workflows, and ensuring a smooth migration without disruption to current operations.
• Develop a future state vision, requirements, and partner with vendors to build a strategic roadmap for email marketing technology and automation.
• Collaborate closely with IT to manage integrations, ensure system compatibility, and support ongoing improvements to the email platform infrastructure.
• Build and manage end-to-end email marketing campaigns, including list creation, segmentation, content development, QA, and deployment.
• Oversee the day-to-day sending of emails in Acoustic with a long-term transition plan to HubSpot.
• Streamline email marketing processes, ensuring best practices in compliance, deliverability, and efficiency.
• Build and optimize automated flows that support business objectives.
• Leverage customer data to provide consumer insights and refine automation strategies.
• Manage and optimize the email campaign calendar in alignment with Digital Marketing and Marketing Strategy Managers.
• Partner with external vendors to support platform transition, template creation, and campaign execution.
• Oversee data integrations between the email platform and third-party tools.
• Track, analyze, and report on email performance metrics, with accountability for results and insights that inform future strategy.
• Use project management software (Wrike) to prioritize and align campaigns with business goals.

Job Qualifications

• 5-7 years of experience leading successful email marketing campaigns and strategies.
• Demonstrated expertise in advanced email platforms; HubSpot required, Acoustic strongly preferred.
• Proven experience in segmentation, A/B testing methodologies, personalization, and automation workflows.
• Strong analytical skills with experience tracking and reporting on funnel metrics.
• Ability to work independently while collaborating with cross-functional stakeholders.
• Excellent written communication, copywriting, and interpersonal skills.
• Strong organizational and project management skills.
• Proficiency with marketing automation technology and working knowledge of HTML.
• Familiarity with SEO/SEM and Google Analytics a plus.
• Experience in the insurance or financial services industry preferred.
• Bachelor's degree in Marketing, Communications, or a related field.

Location

• Hybrid - defined as working three or more days per week in the office if the employee's residence is within 50 miles of Westfield Center, OH; OR Remote-if the employee resides more than 50 miles from Westfield Center, OH.

Behavioral Competencies

• Collaborates
• Customer focus
• Communicates effectively
• Decision quality
• Nimble learning

Technical Skills

• Digital Strategy
• Marketing Automation
• Content Strategy
• Campaign Development
• Digital Marketing Platforms
• Market Research
• Digital Branding
• Digital Communications
• Digital Marketing
• Marketing Campaign Development

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.