Brand Marketing Manager

The Trade Desk
$85,300-$156,400 USD
life insurance, parental leave, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
United States, Illinois, Chicago
Oct 02, 2025
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers - and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! What we do: Our Brand Marketing team drives the strategy and execution of integrated marketing efforts that strengthen awareness and consideration of The Trade Desk platform. We lead initiatives in collaboration with teams across events, creative, digital, product marketing, and public relations. We work across categories and audiences to connect the power of The Trade Desk with the most innovative minds in advertising. This role bridges deep expertise in data marketplaces with strong commercial go-to-market strategy, playing a crucial part in shaping and communicating The Trade Desk's story. You will engage with partners across data partnerships, retail media networks, independent agencies, and key verticals such as retail and CPG, presenting our value in a compelling, impactful way. What you'll do: Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on retail (enterprise and retail media networks), CPG, data partnerships, and independent agencies. Craft compelling narratives that bring The Trade Desk's value to life for brands and partners in CPG and retail. Build strong relationships with cross-functional stakeholders, including Business Development, Client Services, and Product Marketing, to ensure consistent alignment on strategic initiatives. Collaborate closely with PR, Digital, Events, and Creative teams to roll out integrated 360-degree campaigns. Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader. Track marketing performance through key KPIs to optimize ongoing efforts. Support execution of key tentpole events and conferences in collaboration with our cross functional marketing and commercial teams. Help manage select industry sponsorships and partner activations from contract to execution, ensuring brand consistency and maximum impact. Contribute to the wider Brand Marketing team's culture of innovation, creativity, and continuous improvement. Who you are: You have 4+ years of experience in brand marketing, integrated marketing, or related roles, ideally with exposure to the ad tech, media, or data partnership ecosystems. You're a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences. You have a collaborative mindset and thrive in cross-functional environments. You're comfortable managing multiple projects and workstreams with a high level of autonomy and ownership. You are curious, creative, and motivated to grow with a dynamic team. The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. CO, CA, IL, NY, WA, and Washington DC residents only: In accordance with CO, CA, IL, NY, WA, and Washington DC law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more. Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $85,300 — $156,400 USD As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive. Please reach out to us ataccommodations@thetradedesk.comto request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process. When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.