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Your Opportunity as the Senior Brand Manager, Milk-Bone The J.M. Smucker Company has a category leading portfolio of Dog Treat brands, led by the #1 brand in Milk-Bone that crosses multiple product segments, including Biscuits, Soft & Chewy, Dental, Long Lasting Chews (LLC), and Pill Pouches. With over $900M in retail sales, the Milk-Bone brand is an icon in the category and an important driver of topline and bottom line for the company. The Senior Brand Manager will be responsible for the delivery of the brand's AOP and LRP, brand strategy, addressing challenges and seizing opportunities, while managing a team of talented marketers. Location: Orrville, Corporate Offices Work Arrangements: Hybrid, Onsite approximately 9 days per month, during core weeks as determined by the Company; maybe more as business need requires In this role you will:
Brand Strategy & Execution: Develop brand & business strategies and inspire the cross-functional team to deliver best in class go-to-market & execution. Develop Milk-Bone portfolio strategy, allocating resources to maximize value creation across the segments and initiatives.Lead development and execution of annual and long-range brand plans that deliver against our business objectives and support share growth ambitions. P&L management & Business Delivery: Lead team in development and delivery of short- and long-term business plans. Includes active monitoring of business fundamentals (pricing, distribution, velocities), leveraging analytical expertise across the organization, aggressive competitor monitoring, deploying mitigation plans, and designing for value initiatives to strengthen the P&L over time. Marketing Planning/Communications: Unleash the potential in our agencies to deliver best in class strategy and creative development for fully-integrated marketing communications. Includes leading the brand planning process, developing investment strategies and priorities, and partnering with our agency to develop marketing plans that drive brand salience and elevate our brand health metrics. Innovation Strategy: Partner with Pet Innovation teams to drive best-in-class solutions for consumers. Help develop the innovation roadmap, specifically guiding delivery against the Milk-Bone brand strategy and our unique brand proposition. Lead brand renovation efforts. Sales/Customer: Partner with Sales to develop multi-year growth plans at key customers that align with channel strategies. Includes implications for pricing and sizing, evaluating channel specific needs, identifying business opportunities, driving investment choices, and tracking new item distribution and performance. Insights: Collaborate with internal Insights team to leverage research, track consumer preferences and spending behaviors, to drive business planning and brand actions that strengthen our leadership position. People Management: Select, train and manage career development of direct report(s) and support team culture rooted in our Basic Beliefs
The Right Role for You We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs. What we are looking for: Minimum Requirements:
Bachelor's degree 8+ years CPG Marketing relevant experience Excellent marketing skills with experience managing a tier one, priority brand. Demonstrated experience turning insights into action, developing and driving brand strategies, launching and supporting innovation, working with agency partners to develop new ad campaigns, and experience driving brand renovation and strategic pricing actions. Excellent leadership skills combined with ability to influence cross-functional partners. Extensive experience and skills in project management. Experience managing and developing direct reports. Proficiency with IRI/Nielsen/Circana data, Microsoft PowerPoint, Word and Excel. Willingness to travel for work (10-20%)
Additional skills and experience that we think would make someone successful in this role:
Learn more about working at Smucker:
Helping our Employees Thrive Delivering on Our Purpose Our Continued Commitment to Ensuring a Workplace for All
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The J.M. Smucker Company
Oct 03, 2025