Director, National Sales

Otter Products is currently recruiting for a Director, National Sales to join our Sales team! This role can be based out of our Fort Collins, CO headquarters or fully remotely in the contiguous United States. This role requires travel up to 50% of the time, traveling to customer sites, trade shows and more.

The Director, National Sales leads a team of sales professionals responsible for the strategic direction, sales, and account management for the retail sales channel. This role will be responsible for developing strategic plans and resource allocation, using extensive knowledge of the business, sales techniques, and strategic planning to attain overall revenue and profitability targets to achieve company objectives. Additionally, the Director, National Sales applies advanced leadership skills and a servant leadership mindset to support the professional growth of their direct reports and the broader sales team. This is a people leader role.

Leadership and Development
• Establish and provide resources to reach performance goals for all team members.
• Team leadership responsibilities include talent development strategies and assessments, bi-weekly or monthly check-ins, career path support, succession planning and performance management/corrective action (when applicable).
• Influence team to deliver unified business plan and overall working relationship.
• Partner with Product and Merchandising team to provide feedback and guidance on new product opportunities.
• Core Sales and Account Management
  • Full P&L accountability for retail sales channel.
  • Oversee current and new revenue streams, projects, and products to drive growth in sales.
  • Establish/strengthen/manage high level relationships within retail channel.
  • Collaborate with National Account Managers and other departments to streamline operations and manage inventory levels.
• C-Level Engagement
  • Participate in strategic operations meetings and leadership team meetings to provide accurate sales and marketing data.
  • Partner with senior leaders to offer recommendations contributing to strategic initiatives
• Business Forecasting and Planning
  • Create and execute against strategic account plans to achieve organizational objectives
  • Develop monthly, quarterly, and annual retail sales budgets, goals, and plans.
  • Analyze sales results and financial reports to make data-driven decisions, address performance gaps, and identify opportunities to drive continuous improvement.
  • Partner with Demand Planning to ensure plans are updated and meet all timelines.
• Marketing and Merchandising
  • Collaborate with Channel Marketing to utilize Market Development Funds (MDF) budgets to drive retail sell through.
  • Manage MDF budget.
  • Collaborate with Brand Marketing team to establish channel expectations for brand marketing.
  • Coordinate business critical activities in conjunction with Merchandising and other stakeholders for all promotions and evaluate effectiveness adjusting strategies as needed.
• Sales Training and Awareness
  • Develop monthly retail updates to provide organizational updates regarding retail wins.
  • Partner with product and merchandising teams to develop comprehensive sales training programs and implement ongoing team education.
• Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
• Other duties as assigned

• Bachelor's Degree required. Experience in lieu of degree may be considered
• Minimum of ten years of experience in sales is required.
• Minimum of four years of experience in a manager or higher-level role is required.
• Preferred experience working with national retailers (i.e., Amazon, Target, Walmart, BestBuy)
• Travel up to 50% required