Social Media Manager

Position Summary

Primary Responsibilities

• Develop and manage Busey's enterprise-wide social media strategy across platforms including Facebook, Instagram, LinkedIn, X/Twitter, YouTube, and emerging channels.
• Oversee daily publishing, content calendars, community management, and engagement across all official channels.
• Create compelling, brand-aligned content (visual, video, written) that drives awareness, affinity, and audience growth.
• Monitor conversations, trends, and issues in real time, responding to audiences and escalating concerns when appropriate.
• Partner with Marketing, Communications, HR, and Community Relations to highlight corporate initiatives, campaigns, and associate engagement programs.
• Manage paid social campaigns, ensuring strong ROI and alignment with broader marketing strategies.
• Establish and report on social media KPIs, leveraging analytics to measure performance, optimize content, and inform leadership reporting.
• Maintain and enforce brand, compliance, and regulatory standards in all social communications.
• Provide ongoing education and guidance to internal stakeholders on social media best practices.
• Support corporate reputation management through monitoring, reporting, and issue escalation.
• Lead special projects and other initiatives as assigned.
• Manage social media activity during off-hours, including monitoring engagement and being on-call to respond to urgent issues as needed.

Education, Experience & Skills Required

Knowledge of:

• Social media platforms, publishing tools, and analytics systems
• Strong oral and written communication, with a focus on storytelling and audience engagement
• Marketing, advertising, public relations, and digital media principles
• Paid social campaign management and measurement

Ability to:

• Balance creative execution with regulatory and brand compliance requirements
• Manage multiple priorities, adapt quickly, and meet deadlines
• Analyze and interpret social media data to provide actionable insights
• Lead projects with independence while collaborating effectively across teams

Education & Training:

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, or related field
• 3-5 years of social media or digital marketing experience (financial services experience preferred)
• Proficiency with Microsoft Office; experience with social media management platforms (e.g., Sprout, Hootsuite, HubSpot, etc.)

Benefits and Compensation

Salary offered is based on factors, including but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance.

(Base Pay Range: $61,000 - $82,000/year)

Busey provides a competitive Total Rewards package in return for your time, talents, efforts and ultimately, results. Your personal and professional well-being-now and in the years to come-are important to us. Busey's Total Rewards include a competitive benefits package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company-paid life insurance and long-term disability, supplemental voluntary life insurance, short-term and long-term disability, wellness incentives and an employee assistance program. In addition, eligible associates may take advantage of pre-tax health savings accounts and flexible spending accounts. Visit Busey Total Rewards for more information.

Equal Opportunity

Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. A team with diverse talent, working together, is essential to Busey's commitment of delivering service excellence. Busey is an Equal Opportunity Employer including Disability/Vets. Visit Busey.com/Careers to learn more about Busey's Equal Opportunity Employment.

Unsolicited Resumes

Busey Bank, and its subsidiaries, does not accept any liability for fees for resumes from recruiters or employment agencies ("Agency"), without a binding, written recruitment agreement between Busey and Agency describing the services and specific job openings ("Agreement"). Busey may consider any candidate for whom an Agency has submitted an unsolicited resume and explicitly reserves the right to hire those candidate(s) without any financial obligation to the Agency, unless an Agreement is in place. Any email or verbal contact with any Busey associate is inadequate to create a binding agreement. Agencies without an Agreement are requested not to contact any associates of Busey with recruiting inquiries or resumes. Busey respectfully requests no phone calls or emails.