Digital Marketing Specialist

JOB SUMMARY:
The Digital Marketing Specialist will support the digital marketing team in driving online visibility, executing and maintaining digital marketing initiatives, and measuring the performance. This role partners with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital programs that help transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives. This role will support directing and executing the company's digital marketing initiatives at both strategic and tactical levels. This job will require a strong grasp of key business metrics, project management, communication, collaboration, as well as a keen focus on success measures across all marketing channels.

JOB ROLES AND RESPONSIBILITIES:

1. Assist with routine website updates, including content updates, image changes, and link checks.
2. Conduct regular audits of brand standards
3. Assist in preparing and organizing digital marketing performance reports, collaborating with Digital Marketing team and utilizing tools such as Salesforce, DemandBase, GA4, and other marketing tools.
4. Perform basic on-page SEO tasks such as updating meta titles/descriptions, image alt text, and keyword tags.
5. Coordinate with internal and external stakeholders for creative assets, copy, and development.
6. Assist in the coordination of marketing calendars, project tracking, and internal communications.
7. Participate in regular check-ins and planning meetings to update on campaign progress and priorities.
8. Stay informed on current digital marketing trends and platform updates.
9. Other duties assigned by the digital marketing team.
10. Ensure compliance with HIPAA regulations and requirements.
11. Collaborate, coordinate, and communicate across disciplines and departments.
12. Demonstrate Company's Core Competencies and values held within.
13. Please note due to the exposure of PHI sensitive data -- this role is considered to be a High-Risk Role.
14. The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned, as necessary.

JOB SCOPE: This role has enterprise-wide impact and requires strategic thinking, digital fluency, and deep functional expertise in multi-channel marketing. The Digital Marketing Specialist will influence brand visibility, customer engagement, and digital transformation across the organization. This role will serve as a strategic advisor and executional expert, ensuring that digital marketing initiatives align with business objectives and deliver measurable results. The Specialist will collaborate with cross-functional teams--including Brand, IT, Sales, and Analytics--to drive integrated campaigns, enhance the digital customer experience, and support data-driven decision-making. This role will also lead efforts in optimizing digital platforms, maintaining compliance with data privacy standards, and fostering continuous innovation in marketing technologies and practices.