Sr Content Strategist, Launch & Event Content- Security Marketing

Your Impact

We're looking for a product marketing professional who can blend creative storytelling with sharp strategic execution to help shape the future of Security Marketing. In today's digital-first world, product launches aren't just announcements-they're the moments that define innovation, capture market attention, and fuel business growth. This role is not only about crafting powerful strategies and narratives but also about driving them forward with rigor and operational excellence. You'll use data-driven insights to shape compelling stories, while ensuring flawless execution that turns vision into measurable impact.

You will work cross-functionally to: 1) define the launch payload and determine the optimal timing and forums to bring it to market, 2) craft compelling storylines and narratives that reflect a unified, company-wide perspective, 3) execute the launch strategy by ensuring all supporting content and assets are built and delivered, and 4) partner with the events team to align on event strategy and programming that fully supports the launch.

Strategic Responsibilities:

• including tier 1, industry, partner, and advisory events by influencing objectives, defining success metrics, securing the right presence and footprint to amplify our message, and driving alignment across the executive leadership team.
  • Own and elevate event content strategy to spotlight launch themes and narratives that strengthen market perception
  • Guiding event press releases to maximize visibility, media impact, and thought leadership.
  • Leading the event blog strategy to ensure the right mix of voices and perspectives that extend our influence across audiences.
  • Defining booth messaging that reinforces strategic value propositions and clearly differentiates us in the market.
  • Driving the demo strategy-including selection, design, and staffing-to showcase innovation and create memorable customer experiences.
  • Shaping speaking agendas and curating speakers to reinforce our leadership position and resonate with customer and industry priorities.
• by:
  • Creating and scaling "Know Before You Go" (KBYG) enablement to equip staff with the narratives, payloads, and messaging required to drive consistency and confidence.
  • Leading program management and quality control to ensure every content initiative is executed to the highest standard and delivers measurable business impact.

Minimum Qualifications

• 10+ years of experience in product and/or solution marketing, with a focus on storytelling, content development, and content strategy or editorial leadership-ideally within cybersecurity, enterprise technology, or B2B SaaS.
• Proven self-starter with a passion for strategic excellence, audience engagement, and a strong bias for action.
• Exceptional project execution skills with meticulous attention to detail and a proactive, risk-mitigation mindset.
• Proficiency with marketing automation (including Generative AI), strategic optimization tools (e.g., JIRA), and digital analytics platforms.
• Demonstrated success operating within large, matrixed organizations, with the ability to build consensus, influence stakeholders, and drive decision-making at scale.

Preferred

• MBA, preferably from a top tier university
• Foundational understanding of security concepts, including the following domains: network security, secure access, security analytics and response, and identity.
• Possesses an understanding of AI technologies and applications with a strong desire to stay updated on the latest advancements and trends.
• Strong organizational and strategic thinking skills, with experience in managing marketing budgets and ensuring compliance with legal standards

Why Cisco

#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer-80 hours each year-allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!