Digital Marketing Specialist

Position Title:
Digital Marketing Specialist

Location:
Charleroi, PA - Remote

About us

Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies - from compressors to precision handling of liquids, gasses, and powers - to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we're driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview

We're seeking a digitally savvy, growth-minded Digital Marketing Specialist to lead the evolution of our digital ecosystem and drive measurable business impact. Our growing Process Flow Technologies Business is looking for someone to transform how our vacuum brands engage customers, generate demand, and convert interest into revenue. You'll be at the forefront of digital strategy, execution, and optimization-owning the customer experience across web, search, social, and CRM touchpoints. This position will report directly to the Vacuum Marketing Manager and will have significant opportunities for broader leadership exposure and career development within Ingersoll Rand.

As a key member of the Demand Generation Team, you'll collaborate cross-functionally to build scalable digital programs, optimize performance, and deliver insights that fuel smarter decisions. You'll also serve as a strategic partner to our sales teams, channel partners, and product managers-ensuring alignment, optimal lead management and acceleration across the funnel. The right candidate will bring a combination of great experience in creating digital marketing strategy, executing growth strategies for paid search and search engine optimization, solving complex problems and building partner relationships.

Responsibilities

• Website Strategy & Governance:
  lead business unit website strategy in coordination with the central web development team. Own and evolve the digital experience across brand websites to align with business goals and customer needs. Manage development roadmaps, execute enhancement projects, and ensure technical accuracy of product and data content. Maintain and update web content via CMS, including product pages. Identify and lead implementation of new tools and integrations (e.g., ChatBot, Sizing/Selection Tools).
  
  
• User Experience Optimization:
  drive continuous improvement across digital touchpoints to enhance customer experience and maximize ROI.
  
  
• Social Media Strategy:
  collaborate with the central social media team to develop and execute a comprehensive strategy aligned with business line objectives.
  
  
• Lead Management Champion
  : support marketing and sales to deliver profitable growth. Utilize CRM systems metrics to drive visibility and ownership to ensure our customers have a positive experience and to maximize conversion from marketing programs.
  
  
• Search Engine Advertising
  : lead the overall strategy and governance for paid search campaigns in coordination with the central team and business unit team. Optimize impact and manage changes dynamically with market conditions and business focus. Controls the budget for search engine advertising and other web enhancement projects.
  
  
• Search Engine Optimization
  : lead the overall strategy and governance for optimization of content across global website - serve as subject matter expert and help facilitate projects initiated from Marketing Manager and business unit partners.
  
  
• Channel Partner Support
  : working with our distributor network to offer advice and training to improve their digital CX, manage existing channel partner program and co-op PPC campaigns.
  
  
• Digital Insights
  : ability to report on and interpret website analytics using common platforms such as GA4 and QLIK. Lead the identification and utilization of critical marketing insights in partnership with the marketing operations team. Serve as subject matter expert for analyzing trends and identifying opportunities to further optimize program performance.
  
  

Requirements

• 3-5 years experience in digital marketing, integrated marketing
  
  
• Bachelor's degree in marketing, computer science, or a related field with experience in web or digital marketing or related web development.
  
  
• Demonstrated experience with a CMS/CRM solution, web optimization, email marketing, SEO/SEM, PPC, Google Analytics/web analytics, content marketing, and interactive advertising.
  
  

Competencies

• Entrepreneurial spirit able to be self-motivated.
  
  
• Results oriented and competitive natured.
  
  
• Exceptional problem-solving skills with a solutions-driven mindset driven by analytics.
  
  
• Strong project management skills. Ability to work projects from start to finish - identify opportunities and drive execution.
  
  
• Solid understanding of integrated marketing.
  
  
• Ability to work in a matrixed organization and work across other functional peers, other SBUs, and global peers.
  
  
• Demonstrate excellent verbal, communication, and presentation skills.
  
  
• Ability to influence in a collaborative environment.
  
  
• Excellent prioritization and organizational skills.
  
  
• Creative and energetic personality willing to assume multi-dimensional role.
  
  

Preferences

• MBA is a plus
  
  
• English fluency is required. Additional languages a plus.
  
  

Travel & Work Arrangements/Requirements?

• Position may require some travel. Travel could include international and domestic.
  
  
• Remote position
  
  

Pay Range

The pay range for this role is $75,000 - $100,000. The pay range considers a wide range of factors that include a candidate's skills; experience and training; licensure and certifications; and geographic location.

What we Offer?

Our benefits - location dependent (car, annual leave allowance, pension etc), but ALWAYS include Shares options?

At Ingersoll Rand, we embrace a culture of personal ownership - taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

Washington's Equal Pay Transparency Law requires a greater amount of detail in the "general description of benefits." A "general description of benefits" includes, but is not limited to, health care benefits, retirement benefits, and benefits permitting paid days off (including more generous paid sick leave accruals, parental leave, and PTO or vacation), and any other benefits that must be reported for federal tax purposes, such as fringe benefits. I have written in a sample description here as an example of what types of benefits need to be included if they are offered.

Colorado requires that job postings include the application deadline (unless there is truly no deadline because you accept applications on an ongoing basis) and information about how to apply for the job opportunity. I added that information here as an example. A deadline to apply may be extended as long as the original deadline was a good-faith expectation or estimate of what the deadline would be, and the posting is promptly updated when the deadline is extended. Stating "open until filled" is not compliant.

TO APPLY: Please apply via our website https://ir-jobs.dzconnex.com/#/
by December 2025 in order to be considered for this position.