At Niagara, we're looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water. Consider applying here, if you want to:
- Work in an entrepreneurial and dynamic environment with a chance to make an impact.
- Develop lasting relationships with great people.
- Have the opportunity to build a satisfying career.
We offer competitive compensation and benefits packages for our Team Members.
Vendor Replenishment Buyer - Kroger
The Sr. Customer Insights Analyst is responsible for Identifying and articulating fact based business opportunities internally and externally, analyzing marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability, and traveling to corporate headquarters, other retail accounts and meetings as needed.
Essential Functions
- Support sales team with key marketing insights, sales trends and category data from 84.51
- Identify and articulate fact based business opportunities internally and externally
- Deliver well thought out and constructed business and shopper solutions in various beverage categories
- Lead discovery and dissemination of new shopper insights
- Build category management capabilities and expertise around merchandising, assortment, pricing and shelving
- Generate and analyze weekly, monthly and annual Kroger POS reporting to the Kroger team and the broader company
- Works with Nielsen Analyst for syndicated data pulls and utilizes other research tools as needed to help complete the selling story and business objectives for the Niagara sales team with a focus on Niagara brand and private brand opportunities
- Create POS and syndicated ad hoc reporting as needed
- Provide post-promotional analysis for Niagara and competitive promotional programs conducted at Kroger and in key competitive retailers
- Analyze marketing metrics to identify cause-effect relationships between promotional actions and financial outcomes to increase profitability
- Manage market segmentation, targeting, and positioning exercises as needed
- Attend meetings with the Director of Sales for Kroger regularly to better understand account objectives, beverage opportunities while developing a strong partnership with the Kroger category management team
- Travel to corporate headquarters, other retail accounts and meetings as needed
- Creates presentation friendly materials ranging from dunnhumby generate reports to Excel worksheets and PowerPoint
- Makes strategic brand, pricing, assortment and merchandising recommendations to Senior Marketing Manager, Regional Sales Managers, Sales Directors and EVP of Sales & Marketing
- Ability to share customer insights with sales team and teach them how to share with their retailer
- Negotiate contracts with vendors including: NCH, 84.51, Pinpoint data
- Identify key strategic partners that will assist in Niagara's growth
- Collaborate with sales team and brokers to build semiannual Business Reviews with Kroger
- Be the Customer Insights expert sharing knowledge with team and facilitating learning sessions to broaden the customer insights knowledge across the business
- Lead KAB partnership program
- Coordinate program
- Organize retailer list for affiliates
- Serve as the primary contact to the customer for all shopper marketing related activities such as: research, insights, and development and execution of shopper marketing plans.
- Develop customer-specific insights-based shopper solutions
- Work cross functional with partners in Sales, Marketing, Finance and Legal to implement customer specific plans
- Has a deep understanding of how shoppers behave in different channels, formats, and customers
- Active shopper insights to grow Niagara sales
- Develop strong relationships with customer(s) in order to understand the retailer's core strategies and then build marketing plans that work to deliver both on customer and brand objectives
- Deliver Shopper programs that drive category growth by understand brand positions, category drivers and shopper insights
- Ensure that all shopper activity is in line with current brand positioning and, whenever possible, is also activating against brand big ideals
- Work with Brand Manager to build the annual calendar of shopper activations across all steps of the shopper path to purchase
- Work with the Customer Insights (84.51) to target and persuade the right Niagara shoppers
- Build marketing plans based on consumer/shopper insights and category insights
- Manage the shopper marketing budget and shopper agency deliverables at the customer level
- Bring external thought to the team about best practices in shopper marketing
- Attend industry conferences
- Support development of plans to win in digital with the retailers through ecommerce, media and personalization
- Manage and optimize digital and in-store offers and campaigns and execute digital test and learns
Qualifications
- Minimum Qualifications:
- 4 Years - Experience in Field or similar manufacturing environment
- 4 Years - Experience in Position
- 0 Years - Experience managing people/projects
*experience may include a combination of work experience and education
- Preferred Qualifications:
- 6 Years- Experience in Field or similar manufacturing environment
- 6 Years - Experience working in Position
- 2 Years - Experience managing people/projects
*experience may include a combination of work experience and education Competencies This position embodies the values of Niagara's LIFE competency model, focusing on the following key drivers of success:
- Lead Like an Owner
- Makes safety the number one priority
- Keeps alert for safety issues and escalates immediately
- Effectively prioritizes tasks based on department goals
- Shows respect to others and confronts interpersonal issues directly
- Prioritizes resolution of customer issues effectively
- Responds promptly and honors commitments to internal and external customers
- InnovACT
- Makes recommendations to continuously improve policies, methods, procedures, and/or products
- Demonstrates adaptability by reacting appropriately to unexpected changes in situations or circumstances
- Increases performance through greater efficiency
- Find a Way
- Seeks to develop technical knowledge through learning from other experts
- Understands interdepartmental impact of individual decisions and actions
- Seeks solutions rather than placing blame
- Empowered to be Great
- Consistently looks for ways to improve one's self through growth and development opportunities
- Communicates clearly and promptly up, down, and across
- Communicates effectively to manage expectations
- Minimum of 5 years in category management and analytics
- Exceptional knowledge of analytics, sales and business processes
- Strong business writing, project management and reporting skills
- Ability to develop strong relationships and work with senior level management
- Exceptional written and verbal communication skills
- Solid business acumen, management, analytical and problem-solving skills
- Strong computer skills, including business intelligence and reporting software
- Effective time management, organizational and leadership skills
- Working knowledge of syndicated research tools including Nielsen and IRI
- Abilityto handle multiple projects in a fast-paced work environment
- Exceptionalattention to detail
- Strongorganization and time management skills
- Mustbe able to conceptualize and execute in compliance with project direction
- Highlycollaborative team player, able to work proactively with multiple stakeholders
- Strongwritten and verbal communication skills
- Passionfor beverage industry and knowledgeable on industry trends
- Passion for fast paced, high growth environment
- Advanced 84.51, Excel and PowerPoint skills
Education
- Bachelor's Degree in business, marketing or related field
- Preferred (Optimal Candidate):
Education
- Minimum Required:
- Bachelor's Degree in Business, Marketing, or related field
- Preferred:
- MBA in Business, Marketing, or related field
Certification/License:
- Required: N/A
- Preferred: N/A
Foreign Language
- Required: None Required
- Preferred: None Required
Typical Compensation Range Pay Rate Type: Salary
$87,360.12 - $126,672.19 / Yearly
Benefits https://careers.niagarawater.com/us/en/benefits * *Los Angeles County applicants only** Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and any other applicable local and state laws. Any employment agency, person or entity that submits a resume into this career site or to a hiring manager does so with the understanding that the applicant's resume will become the property of Niagara Bottling, LLC. Niagara Bottling, LLC will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity. Employment agencies that have fee agreements with Niagara Bottling, LLC and have been engaged on a search shall submit resume to the designated Niagara Bottling, LLC recruiter or, upon authorization, submit resume into this career site to be eligible for placement fees.
Niagara Plant Name CORP-OFFSITE
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