Senior Manager, Campaign Insights

Equinix
paid time off, paid holidays, retirement plan
United States, Texas, Dallas
Oct 20, 2025
Who are we? Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work. Job Summary Drive data-driven creative optimization across B2B marketing campaigns by analyzing the correlation between creative elements and business outcomes. Partner with creative teams to implement performance insights and systematic testing strategies, with particular focus on AI-driven personalization and engagement platforms like Salesforce Marketing Cloud Personalization, SF Engagement, and Data Cloud. Responsibilities Data Analysis & Insights Generation Analyse creative performance data across all digital channels to identify patterns between creative elements (copy, visuals, CTAs, messaging) and business metrics (conversion rates, pipeline generation, cost per acquisition) Build and maintain dashboards tracking creative performance metrics including click-through rates, conversion rates, engagement metrics, and downstream pipeline impact Conduct statistical analysis to determine creative element significance and confidence levels in performance variations Create regular creative performance reports with actionable insights for campaign optimization Monitor and analyse performance of AI-driven personalization and engagement tools (Salesforce Marketing Cloud Personalization, SF Engagement, Data Cloud) to understand creative asset contribution to overall results Creative Testing & Optimization Design and execute comprehensive A/B and multivariate testing strategies for creative elements including headlines, ad copy, visual components, landing page elements, and call-to-actions Develop testing roadmaps and prioritization frameworks based on potential impact and statistical significance requirements Collaborate with creative teams to develop testing hypotheses based on performance data and industry best practices Manage testing calendar and ensure proper test setup, monitoring, and results interpretation Create standardized creative testing protocols and documentation for consistent implementation across campaigns Cross-Functional Collaboration Partner with Brand & Creative team to translate data insights into actionable creative recommendations and brief requirements Work closely with Paid Media team to implement creative optimizations and ensure proper tracking setup Collaborate with marketing operations team to ensure proper attribution and measurement of creative impact on pipeline and revenue Present findings and recommendations to marketing leadership and creative stakeholders Support campaign managers with creative performance insights for ongoing optimization Creative Performance Strategy Develop creative performance benchmarks and KPI frameworks specific to B2B marketing objectives Create creative asset performance scoring systems to guide future creative development Identify high-performing creative patterns and develop creative playbooks for different campaign types and audience segments Monitor competitive creative approaches and provide market intelligence on creative trends Build predictive models to forecast creative performance and guide creative investment decisions Qualifications Education & Experience Bachelor's degree in Marketing, Statistics, Data Science or related field 3-5 years experience in digital marketing analytics, creative optimization, or marketing data analysis 2+ years experience with B2B marketing campaigns and understanding of B2B buyer journey and conversion metrics Technical Skills Advanced proficiency in data analysis tools (Excel/Google Sheets, SQL, Python/R preferred) Experience with marketing analytics platforms (Google Analytics, Adobe Analytics, marketing attribution tools) Familiarity with advertising platforms (Google Ads, LinkedIn Ads, programmatic platforms) Experience with A/B testing tools (Optimizely, VWO, Google Optimize, or similar) Knowledge of statistical analysis methods and significance testing Data visualization skills (Tableau, Power BI, Looker, or similar platforms) Marketing Knowledge Understanding of creative development process and design principles Experience with Salesforce Marketing Cloud Personalization, SF Engagement, or similar AI-driven personalization tools Knowledge of B2B marketing metrics including MQL, SQL, pipeline attribution, and ROI measurement Familiarity with marketing automation platforms and lead scoring Understanding of creative asset management and version control Soft Skills Strong analytical thinking and problem-solving abilities Excellent communication skills with ability to present complex data insights to non-technical stakeholders Collaborative mindset with experience working cross-functionally Detail-oriented with strong project management capabilities Curiosity about consumer psychology and creative effectiveness Preferred Qualifications Experience with machine learning or AI tools for marketing optimization Background in psychology, behavioral economics, or consumer research Certification in Google Analytics, Google Ads, or LinkedIn Marketing Labs Experience with creative asset management platforms Knowledge of brand measurement and creative brand lift studies Previous experience in agency or consultancy environment The United States targeted pay range for this position in the following location is / locations are: San Francisco, CA / Bay Area: $157,000 to $235,000 per year California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $150,000 to $224,000 per year Colorado, Nevada, Rhode Island: $136,000 to $204,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered in other locations. Your recruiter can share more about the specific pay range for your preferred location during the hiring process. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. As an employee, you become important to Equinix's success. Details about our company benefits can be found at the following link: USA Benefits eBook Equinix Benefits* As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work. Employee Assistance Program: An Employee Assistance program is available to all employees. US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.