Temporary Marketing Specialist

Department: Temp Center
Salary/Grade: TMP/01

Position: Temporary Marketing Specialist
Hours: This is a full-time position (20 hours per week between M-F 9-5)
Pay: $40.00 per hour
Campus: Evanston
Approximate start date:11/1/2025
Approximate end date:10/31/2026

Northwestern University is seeking a temporary Marketing Specialist.

Temporary Job Description:

The Marketing Specialist supports the efforts of Kellogg IMC (integrated marketing communications) through project support, research, analysis, collaboration, and communication. Reporting to the IMC Marketing team, this position is part of a team that is responsible for strengthening Kellogg's reputation, driving awareness and consideration of our degree programs among prospective students, and building recruitment pipelines that ultimately convert to application submission.

The Marketing Specialist contributes to developing and implementing IMC strategies and tactics. The ideal candidate will have prior experience with a wide range of marketing functions, including marketing strategy, communications, events, digital marketing, lead generation, social media, and marketing data analytics.

Specific Responsibilities:

Administration and Project Coordinator

• Organize project planning and timelines, coordinate status meetings, and communicate the progress of interdisciplinary projects.
• Work closely with cross-functional team members to help manage and optimize planning processes and milestones.
• Attend meetings with cross-functional teams and provide detailed recaps.
• Coordinate after action plans ensuring next steps are executed in a timely manner.

Writing, Communication, and Content

• Write, edit and proofread marketing emails, webpages and other communications in Kellogg's style, tone and voice, representing the brand.
• Make website updates as needed in Sitecore.

Analytics and Evaluation

• Synthesize and disseminate complex information including analytics and reporting.
• Assist team in developing KPIs, compiling, organizing, and assessing weekly and monthly metrics, post-performance insights, and data-backed recommendations for future marketing strategies and tactics.

Consumer and Competitive Research

• Research market trends, consumer research, and competitors' activity, positioning, and key messaging.
• Compile succinct summaries and clear takeaways to recommend future plans to help Marketing meet its goals.

Support Strategic Planning and Execution

• Contribute to marketing and communication strategies to support key initiatives and programs, with a focus on growing and protecting Kellogg's reputation and meeting admissions goals.
• Administer and maintain existing strategic plans, while participating with area/unit senior staff.
• Design and develop presentation materials from concept to completion.
• Support team in writing briefs for blog posts, social content, and marketing emails.

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications:

• A bachelor's degree in communications, marketing, public relations, journalism, or similar
• 2-4 years of experience in marketing
• Superior organizational skills and strong multi-tasking abilities
• Meticulous attention to detail and ability to prioritize effectively, following self-directed project plans
• Strong storytelling skills (written and oral communication skills) and ability to understand marketing messages
• Understanding of audience segmentation and customer journeys
• Ability to work independently to meet expected deadlines and schedules
• Proficiency in Microsoft Office including Word, Excel, PowerPoint, and Outlook

Preferred Qualifications:

• Comfortable analyzing marketing campaign performance and metrics
• Advanced experience with creating and giving presentations using PowerPoint
• Familiarity with content management systems (CMS) including Sitecore or Slate
• Working knowledge of HTML and newsletter tools such as Beefree
• Experience in higher education

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement. Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process.