CRM Specialist

JOB DESCRIPTION

When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry... and still leads the way.

The CRM Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns and automated journeys that engage and retain Trex's key audiences, including homeowners, contractors, and trade partners. This role plays a critical part in driving customer engagement through personalized, targeted communications that support business goals, product awareness, and brand affinity.

Working in Salesforce and Salesforce Marketing Cloud (SFMC), the CRM Specialist will manage both ongoing automated journeys and one-off campaign sends, including the Trade Partner Newsletter, new product announcements, and lifecycle communications. The role collaborates closely with the Creative team for content, with the Digital Content Strategist on messaging alignment, and with external partners and agencies as needed. It also serves as a connector between marketing strategy, platform execution, and data integrity-ensuring a seamless, optimized customer experience.

RESPONSIBILITIES

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  • Put safety first - Always!
  • Lead and foster our "people first" culture.
  
  
  
  
• Email Campaign Strategy & Execution
  
  
  
  • Own end-to-end execution of email marketing campaigns-from setup to send-including audience targeting, scheduling, and QA.
  • Build and optimize email journeys in Salesforce Marketing Cloud using tools such as Journey Builder, Automation Studio, and Email Studio.
  • Manage and evolve ongoing campaigns, including onboarding flows, lifecycle journeys, and triggered automations across homeowner and trade audiences.
  • Execute ad hoc campaigns such as product announcements, promotional updates, and partner communications.
  • Maintain the Trade Partner Newsletter, including content coordination, scheduling, and performance optimization.
  • Perform detailed QA on all campaign components including rendering across devices, dynamic content, personalization, and link tracking.
  
  
  
  
• Collaboration & Content Development
  
  
  
  • Partner with the Creative team to develop effective, brand-aligned email assets.
  • Collaborate with the Digital Content Strategist to ensure consistency in messaging, tone, and content across all digital touchpoints.
  • Coordinate with internal stakeholders to gather content and approvals for targeted communications.
  • Contribute to campaign planning discussions, offering recommendations for CRM strategy, segmentation, and timing.
  • Maintain a CRM campaign calendar aligned with product launches, promotional priorities, and seasonal activations.
  
  
  
  
• Platform & Data Management
  
  
  
  • Use Salesforce and SFMC to manage contact lists, audience segmentation, reference centers, and data integrity.
  • Ensure all email efforts adhere to data privacy and deliverability best practices.
  • Partner with Analytics, Martech, and Web teams to ensure tracking tags, campaign data, and lead sources are accurately captured and measurable.
  • Collaborate with IT or data teams to troubleshoot platform issues or support CRM integration across digital channels.
  
  
  
  
• Performance Monitoring & Reporting
  
  
  
  • Track and analyze email performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) and provide regular reporting to stakeholders.
  • Identify and execute A/B tests for subject lines, creative, segmentation, or send times to continuously improve performance.
  • Recommend data-driven improvements to content, segmentation, timing, and frequency based on data-driven insights.
  • Stay up to date on emerging CRM trends and best practices, including AI-powered segmentation and predictive personalization.
  
  
  
  
• Agency & Vendor Coordination
  
  
  
  • Manage relationships with external email agencies or vendors involved in creative development, list management, or technical execution.
  • Ensure partners deliver on-brand, high-quality assets and meet deadlines and campaign goals.
  
  
  
  

JOB LOCATION

Winchester, Virginia, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for someone with 3+ years of hands-on experience in email marketing, CRM, or marketing automation and a Bachelor's degree in Marketing, Communications, or a related field. We also want someone to have experience with Salesforce CRM and Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio), experience building and managing automated customer journeys and dynamic email campaigns, solid understanding of segmentation, personalization, and campaign analytics, and familiarity with CAN-SPAM, GDPR, and other email compliance best practices

Other Skills that would be nice to have

• At Trex, we believe in persevering even when there's no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate - always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $55,000 - $80,000 annually

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We'll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar.
• Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance - both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount.

WHO WE ARE

Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what's next in outdoor living. Today, Trex is the world's #1 brand of sustainability-made, wood-alternative decking, and deck railing - all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:

• Do the Right Thing
• Act with Boldness and Authenticity
• Drive Sustainability
• Innovate and Adapt

At Trex, you'll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader - learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There's an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you've been with Trex, you have ongoing opportunities to grow your expertise - enhancing your career, your team and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.