Vice President of Data & Analytics

Description

sg360 partners with Fortune 1000 brands to pursue unmatched direct marketing performance. We leave no stone unturned in our efforts to drive smarter targeting, stronger messaging and improved ROI. Everything we do - audience analytics, strategic planning, creative development, production and distribution - we do in the pursuit of performance.

When you join us, you gain access to a comprehensive benefits package, including paid time off, holiday pay, health, dental, and vision insurance, life insurance, an education assistance program, short- and long-term disability, wellness resources, identity theft protection, and a 401k with employer match. Be part of a legacy of excellence and growth with sg360!

The Vice President, Data & Analytics will play a pivotal role in developing and co-leading the Marketing Services Agency team and function at sg360. This leader will be responsible for building and managing a world-class analytics organization that drives new client acquisition and enhances data-driven marketing performance. The role includes oversight of data management, analytics, and visualization technologies to enable impactful, measurable marketing outcomes for clients.

Key Responsibilities:

Strategic Planning & Customer Development

• Develop and execute a comprehensive data and analytics strategy aligned with sg360's business objectives and client needs.
• Partner with senior leadership and account teams to identify and capitalize on opportunities to leverage analytics for campaign effectiveness and client success.
• Stay current on emerging technologies, trends, and best practices in analytics and marketing technology to ensure sg360 maintains a competitive edge.

Analytics & Insights

• Lead, mentor, and grow a high-performing team of directors, data scientists, and analysts to deliver best-in-class insights and solutions.
• Apply advanced analytical methods-such as predictive modeling, segmentation, and lifetime value analysis-to generate actionable insights that optimize marketing performance.
• Collaborate with client account teams to embed data-driven recommendations into marketing strategy and execution.

Reporting, Visualization & Marketing Technology

• Design and implement robust reporting frameworks and dashboards to monitor campaign KPIs and customer behaviors.
• Utilize tools such as Tableau, Power BI, and marketing automation platforms to enable efficient data visualization and campaign tracking.
• Partner with IT to evaluate, implement, and maintain data management and analytics technology solutions that support scalable growth.

Collaboration & Leadership

• Foster a culture of data-driven decision-making across departments and client engagements.
• Work closely with creative, strategy, and account teams to ensure seamless integration of analytics into all client deliverables.
• Provide thought leadership in data and analytics, positioning sg360 as a trusted strategic partner to clients.

Sales Enablement & Revenue Growth

• Lead and actively participate in sales calls and presentations to prospective and existing clients, articulating sg360's data and analytics value proposition.
• Collaborate with the Commercial team to identify and drive revenue opportunities related to analytics, marketing technology, and data-driven marketing solutions.
• Support proposal development, pricing strategies, and client onboarding for analytics-led engagements.
• Some travel may be required for client meetings, presentations, and industry events.

Requirements

Education

• Bachelor's or Master's degree in Data Science, Statistics, Business Analytics, Marketing, or a related field.

Experience

• 15+ years of progressive experience in data analytics, preferably within the direct marketing or marketing services industry.
• Proven leadership experience managing teams of managers, analysts, and data scientists.
• Demonstrated success in supporting business development and revenue generation initiatives.

Skills

• Strong understanding of direct marketing strategies, principles, and performance metrics.
• Expertise in statistical analysis, data mining, predictive modeling, and segmentation.
• Advanced proficiency with data visualization tools such as Tableau, Power BI, or D3.js.
• Familiarity with marketing technology platforms, database systems, and automation tools.
• Excellent communication and presentation skills; able to translate complex data into clear business insights for non-technical stakeholders.
• Strategic thinker with a focus on driving measurable business outcomes through data and technology.

Travel: Minimal local travel may be required for meetings, trainings and/or other business purposes.

SG360 is an Equal Opportunity Employer. We make employment decisions based on merit, qualifications, and business needs. SG360 does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.

SG360 will provide reasonable accommodations to individuals with disabilities in the hiring process, in accordance with applicable laws. If you require an accommodation to complete your application, please contact the location to which you are applying and ask to speak with the Human Resources representative.