Regional Head of Customer Activation and Marketing

As a Regional Head of Customer Activation and Marketing, you are a key driver of strategy execution, ensuring regional relevance and impactin alignment with global plans. You deliver added customer value, a strong brand, and increased sales by leading the Customer Activation teamin accordance withH&M values, standards, and policies. Youare responsible forimplementing global strategies and frameworks, ensuring alignment with global direction and KPIs, while adapting them to regional conditions to grow the loyal customer base and brand. You champion a cross-functional, customer-centric, and omni-channel way of working, and act as a strategic executor of global plans tailored to local market needs.

Thishybridrole reports intoourRegional Managerand is based out ofthe New York City Support Officewith the following direct reports:Regional Customer Planning & Strategy Manager,Regional Customer Insights & Analytics Manager, Regional Customer Activation & Marketing Controller, Regional Content Operations Manager, Brand & Key Cities Marketing & Activation Manager, Regional Head of PR & Communications, Regional Customer Service Manager.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Lead senior Group Managers to delivera world-class omni customer experience and strong business results.

• Drive global strategies, frameworks, and plans (Brand, BU, Media, CRM & Loyalty, Sustainability) and adapt them for regional execution.

• Own and steer the regional customer activation plan, integrating insights,brand, loyalty, and media to meet KPI goals.

• Manage paid media channels and collaborate with media agencies tooptimizemedia mix and spend.

• Align marketing activities with the global marketing calendar and budget recommendations, localizing for regional relevance.

• Work with commercial functions to execute campaigns based on the commercial plan.

• Ensure budget adherence and effective investment in mediaspend, content production, and other costs.

• Measure and report on media-driven revenue vs. targets, campaign ROI, brandperception(awareness,consideration, preference), and customer acquisition (reach, traffic).

• Collaborate with regional functions to constantly adapt and challenge plan based on changing customer behaviors and patterns, working closely with both E-com and store

• Clearly communicate vision and regional plan to sales markets teams so they can make further locally relevant adaptions

• Set and follow-up on regional and sales markets KPIs and goals with management team, infusing the CA team's insights and knowledge into the goals and budget process

• Secure effective investments in media spend, content production & other costs and drive a customer and business data driven approach to assigning investments to different initiatives

• Provide key results and analysis and collaborate with stakeholders in Global, Regional and Sales Markets to drive and follow up on results for the region

• Together with the Regional Management Team drive the omni customer centric way of working and customer experience improvements cross the region

• Lead your Group Managers in initiatives to improve processes, tools, and team's efficiency as well as cross-functional collaboration

Who You Are:

• University degree in Economics,Marketingor equivalent

• More than 15years'relevant Marketingexperience, at least 10 fromleadershiproles

• An experienced manager that has a proventrack recordof delivering customer centric results through creating excellent communications,media,and store activities

• An experienced manager with proventrack recordof digital and omni ways of working

• Proventrack recordin media performance management, paid media channel ownership, and agency collaboration.

• Experiencedin aligning regional execution with global strategies and frameworks.

• Strong analytical skills and data-driven decision-making capabilities.

• International experience from leading other managers

• Analytical and ability to build strategies and action plans to meet goals

• Knowledgeof disciplineswithin marketing, communications, customer research, data analytics having executed 360 activities in media

• Great pedagogical and inspirational communication skills

• Great ability to build a high performing management team

• Ability to leadandalign stakeholders in other teams to drive end results

• Previousexperience from leading manager teams in a competitive environment

• Have worked in roles and companies with customer, CRM, marketing & communications, sales responsibilities

• Proventrack recordof delivering strategies and solutions that drive business results

• Inclusive, positive, open to feedback, willing to multitask and learn on the job.

WhyYou'llLove Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

• We pride ourselves on being a values-driven organization, guided by our 7 unique valuesthat have been part of our success story for over 75 years

• You'llhave access to our Colleague Resource Groups (CRGs) to find community and networking opportunitiesamongcolleagues

• We are an inclusive company whereyou'reencouraged to be yourself at work

• You will have access to a large global talent community, where career growth and aspirations have no limits

• We believe in supportingyour overall wellbeingand offercomprehensive benefits inclusive ofhealth insurance, wellness and family support programs, companymatch401k, paid leave programs, andpaid time off, including a community day to serve your local community

• You'llbe able to express your personal style with our employee discount at H&M, &Other Stories, and COS

Compensation: salary range is$257,364- $300,464annually**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may beadditionalduties,and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith,has assessedthis posted range of compensationastheaccuraterange forthis roleandlocation at the time of this posting. H&M mayultimately paymore or less than the posted range depending on candidate qualifications. This range may bemodifiedin the future.

EEOC Code: OFM

Job Status: Salary, Exempt

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.