Product Marketing Director

HMH is a learning technology company committed to delivering connected solutions that engage learners, empower educators and improve student outcomes. As a leading provider of K-12 core curriculum, supplemental and intervention solutions, and professional learning services, HMH partners with educators and school districts to uncover solutions that unlock students' potential and extend teachers' capabilities.

HMH serves more than 50 million students and 4 million educators in 150 countries. For more information, visit www.hmhco.com

The Marketing Director is tasked with the creation and execution of marketing plans to meet overall HMH Core and Supplemental Open Territory business unit goals. The role will focus on go-to-market sales support, campaign and engagement strategies for K-12 edtech solutions.

The Marketing Director will report to the VP Marketing. The Marketing Director will partner and collaborate with customer facing teams and others within the larger marketing organization.

PRIMARY RESPONSIBILITIES

* Partner with sales leadership and account executives to design and deliver impactful campaigns and customer facing assets to drive awareness and support pipeline growth, customer engagement, and revenue

* Collaborate with colleagues across Marketing including Brand and Creative, Channel, Platform, Assessment, and Services to ensure cohesive execution of campaigns

* Measure and report on campaign performance, adjusting tactics to maximize ROI

* Manage all customer facing assets on to ensure accuracy and relevance

* Develop digital rooms as needed to support district reviews, RFPs and theme-based campaigns

* Act as a team player in problem-solving or opportunity situations, messaging solutions to Sales, Customers, and internal stakeholders as needed

* Continue to develop solid understandings of how districts adopt and buy K-12 solutions, including customer purchasing behavior, their purchase criteria, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program.

* Maintain an up-to-date understanding of digital marketing, resourceful connections with educators, customers, and future customers.

QUALIFICATIONS:

* Requires BS/BA in related discipline

* 4 - 5+ years professional experience in a marketing related position

* Proficient in MS Office (Word, Excel, PowerPoint, Outlook), Co-Pilot (or comparable generative AI platform), Canva, Adobe, Camtasia, and Social Media platforms

PREFERRED EXPERIENCE:

* Team player focused on relationship building, ability to pivot quickly; strong multitasking, passion for education; presentation skills

* Self-starter: takes initiative and ownership and meets deadlines

* Independent thinker, creative, a problem solver who is flexible, solutions oriented

* Excellent oral and written communication skills, including the ability to persuasively present our connected solutions to multiple internal and external stakeholders.

* Collaborative skills - working across teams.

* Excellent project management skills and writing skills.

TRAVEL:

* Approximately 10 - 20% travel

SALARY RANGE:

$100 - 105,000

HMH is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to race, gender, color, religion, sexual orientation, family status, marital status, pregnancy, gender identity, ethnic/national origin, ancestry, age, disability, military status, genetic predisposition, citizenship status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran, other covered veteran, or any other characteristic protected by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity. We actively participate in E-Verify.