Sr, Product Marketing Mgr. Healthcare and Life Sciences- Clinical Apps
 Microsoft | |
 United States, Massachusetts, Burlington | |
 Oct 29, 2025 | |
|
Overview We're seeking a strategic marketer to drive adoption of our role-based clinical applications across healthcare, anchored by our pivotal Dragon Copilot and medical imaging solutions. As generative AI transforms clinical workflows, the data powering mission-critical applications is more essential than ever. In this role, you'll engage developers and decision-makers to build awareness, accelerate trial, and drive acquisition for solutions that streamline documentation, surface insights, and optimize care delivery. Your strategic perspective will shape product direction and influence thousands of customers and partners, helping us grow a robust ecosystem for next-generation clinical applications. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesCreate and execute go-to-market strategies that increase awareness, acquisition, and revenue growth for medical imaging solutions.Partner with Engineering, Product Management, and other Marketing teams to conduct market and customer research to deeply understand target audiences, market trends, and competitive offerings.Demonstrate the ability to integrate AI tools and technologies into marketing workflows to optimize content creation and other product marketing tasks.Partner with other product marketing teams to create a holistic message and strategy to raise awareness and drive adoption among target audiences.Collaborate with cross-functional teams, such as engineering (product management and developer advocates), sales, public relations (PR), and social media, to plan and execute integrated marketing campaigns and programs.Measure and optimize the impact of marketing activities on key performance indicators, such as awareness, leads, trials, and user acquisition.Present opportunities and strategies to senior leaders and influence wider brand and organizational strategies | |