Field Marketing Manager, America's (Remote US)

Reporting to the Sr Director Demand Generation, the Field Marketing Manager will turn regional strategy into pipeline. They'll plan and execute high-impact field programs, executive dinners, roadshows, third-party conferences, and customer events while partnering closely with Sales, Demand Gen, Partner Marketing, and Customer Success. This is a hands-on role for a creative, detail-driven B2B event marketer who thrives in fast, accountable environments.

Essential Duties/Responsibilities:

• Own regional event strategy & execution
  
  
  
  • Plan and run executive roundtables, industry conferences, customer meetups, and sponsored events aligned to sales priorities.
  • Manage end-to-end logistics: venue sourcing, contracts, vendors, budgets, SWAG, shipping, signage, pre-event promotion, and on-site execution.
  • Ensure every program reflects brand standards and delivers a best-in-class attendee experience.
  
  
  
  
• Partner deeply with Sales & BDRs
  
  
  
  • Prioritize regions, verticals, and target accounts with Sales leadership.
  • Build pre- and post-event plays (emails, sequences, ads, content) with Demand Gen and BDR teams to maximize attendance, lead capture, and follow-up.
  
  
  
  
• Drive measurable impact
  
  
  
  • Own program KPIs: registrations, attendance, MQL/SQL quality, meeting creation, sourced/influenced pipeline, and ROI.
  • Track and reconcile program budgets; manage third-party vendors and contracts.
  • Analyze performance and surface clear, actionable insights to optimize the next event.
  
  
  
  
• Extend beyond in-person events
  
  
  
  • Support field webinars and local initiatives to engage prospects and customers.
  • Collaborate with Product Marketing to tailor regional content, talk tracks, and offers.
  • Serve as an on-site brand ambassador and relationship builder with customers, prospects, and partners.
  
  
  
  
• Other duties as assigned.

Knowledge, Skills and Abilities Required:

• 4+ years field marketing experience in B2B tech (SaaS or enterprise software preferred).
• Proven track record running multi-city programs and third-party conference investments that convert to pipeline.
• Strong project management and on-site execution skills; comfortable juggling multiple timelines.
• Demonstrated success collaborating with Sales to build regionally aligned programs.
• Excellent written/verbal communication, problem-solving, and stakeholder management.
• Proactive, results-oriented, and comfortable owning outcomes end-to-end.
• Creative thinker who brings new program ideas and iterates based on data.
• Flexible and steady under pressure; thrives in fast-changing environments.

Education and/or Experience:

• Bachelor's degree preferred (BA/BS) or equivalent practical experience.
• Proficiency with Salesforce and Marketo (or HubSpot) for campaign builds, tracking, and reporting.
• Familiarity with event platforms and digital promotion channels (email, paid social, retargeting).
• Competent using analytics to make data-informed decisions and optimize programs.
• Experience in cybersecurity or other regulated/complex B2B categories is highly preferred.
• Background developing ABM-aligned field programs with partner co-marketing is highly preferred

- Disclaimer-

The above statements are neither intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be a listing of all of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job. This job description is not a contract of employment, either express or implied. Employment with Cofense will be voluntarily entered into and your employment is considered at will. Cofense reserves the right to alter the job description at any time without notice.

Cofense is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [protected class] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex (including pregnancy), gender identity, sexual orientation, national origin, age, physical or mental disability, marital status, genetic information or any other status or characteristic protected by applicable national, federal, state or local laws and ordinances. We adhere to these commitments in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, and discipline.