New

Sales Engineer

Oxford Instruments

United States, Massachusetts, Concord

300 Baker Avenue (Show on map)

Nov 06, 2025

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Sales Engineer

Date:

6 Nov 2025

Location:

Guangzhou, CN

Job Function:

Commercial

Business Unit:

WITec

Role Details

Business, Location:	Imaging & Analysis (I&A), Guangzhou, China
Role:	Key Account Manager - Life Science, I&A
Reports to:	Regional Sales Manager - SouthChina I&A
Direct Reports:	None
Primary Purpose:	This is a key appointment for the successful development of I&A life science products and solutions. This role will aim to grow the market coverage of full I&A life science products and solutions.

Key Responsibilities

To well understand the I&A life science products and solutions, including confocal microscope, IMARIS software, RAMAN confocal microscope, AFM & EDS.
To well understand customer's job-to-be-done and promote related product/solutions.
To develop and manage the implementation of the sales strategy in line with I&A Business plans.
To develop Key Opinion Leaders (KOL) and Key Account (KA) in designated territory and maintain strong intimacy to enlarge I&A influence.
To plan and organize marketing events with KOL/KA, including seminars, workshops, webinars and training school to enlarge market presence, with the support from application, BD and marketing team.
To work with I&A stakeholders to win as one team with improved sales coverage and efficiency.
To develop & expand direct sales coverage to achieve annual sales targets.
To develop and work with partners with due diligence checked to further increase market share.
To provide high level market/competitive information contributing to the overall strategic direction of I&A.
To provide formal weekly & monthly reports on territories with accurate forecast.
To drive a strong pipeline in CRM and update actively.
To work with commercial team to complete order booking, shipment driving and balance collection to increase the cash flow.
To work with service team to coordinate service problems solving and increase customer satisfaction.
To prepare channel partner agreements and due diligence with the guidance of legal team.

Indicative Performance Measures

Person Specification - Essential requirements unless stated

Education / Qualifications:

Essential

Professional Skills/ Abilities:

Candidates should have proved successful experiences leading project-based cases to sell high value products/systematic portfolio.
Demonstrated ability in selling complex systems to end user customer.
Good learning agility, the candidate should be able to learn product and understand market/customers rapidly
A strong network in relevant research & industrial communities to facilitate creation of new opportunities.

Personal Qualities:

Communication

Motivation & Drive

Is driven and enthusiastic, which encourages commitment from others.
Responds positively to problems and uses them as an opportunity to do things differently or better.

Delivering Results & Continuous Improvement

Customer Focus

Able to build and mature effective business relationships across a wide variety of cultures, personalities and sectors

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