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Designer Brand & Marketing

Hudson Valley Credit Union
tuition reimbursement, 401(k)
United States, New York, Poughkeepsie
Nov 11, 2025
Overview

Hudson Valley Credit Union is currently recruiting for the position of Designer Brand & Marketing. Primary Function: Deliver high-quality creative services that support brand and marketing initiatives across digital, print, and experiential channels. Translate strategic direction into compelling visual assets-from social graphics and signage to presentations and wireframes-that reinforce brand identity, accessibility, and emotional connection. Collaborate across teams to ensure cohesive storytelling and efficient production workflows, contributing to a centralized design system and scalable asset libraries.


Responsibilities

  • Purpose: Execute design work across campaigns, digital platforms, presentations, and in-branch experiences to visually communicate strategic goals and elevate member engagement.
  • Impact: Visually unified brand experiences that drive engagement, accessibility, and emotional connection across touchpoints.
  • Ensure all creative outputs align with accessibility and ADA standards.
  • Manage photo direction, typography, and layout systems for brand consistency.
  • Maintain brand consistency through templates, color systems, and design libraries.
  • Participate in creative reviews and contribute to team critiques.
  • Collaborate with vendors and internal teams to uphold production quality and compliance.
  • Collaborate with writers, Campaign Managers, and the AVP, Digital Content Optimization to ensure cohesive storytelling.
  • Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.
  • Embrace and apply HVCU's guiding principles to all activities and responsibilities. This includes the Credit Union's Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union's initiatives by demonstrating teamwork and professionalism.
  • Responsible for regular and predictable attendance including punctuality.

Qualifications

  • Bachelor's Degree in Marketing, Business or Advertising required
  • Demonstrated systemlevel design and brand work required
  • Proficiency in Adobe Suite (InDesign, Photoshop, Illustrator and Acrobat) required
  • Ability to prepare photos and files for press: check for appropriate color format, fonts, and graphics for quality and correct formats; adjust and manipulate files including photo adjustment/enhancement, color conversation (RGB to CMYK) and export. Determine page layout accounting for fold trims, bleeds, etc. required
  • Demonstrated knowledge of offset print and digital print processes and production methods preferred

Click here to view full job description


Why Choose HVCU?

Join a team where your growth matters. At Hudson Valley Credit Union, we offer a supportive, community-focused culture, competitive benefits, and opportunities to grow your career while making a meaningful impact. Come be part of a Great Place to Work!

Employee Perks:

  • Base & Variable Pay Structures
  • Paid Personal, Holiday & Volunteer Time Off
  • Professional Development Training through HVCU University & Academy
  • Student Loan Repayment & Tuition Reimbursement Programs
  • Medical, Dental & Vision Coverage
  • 401(k) With Employer Match & Non-Elective Employer Contribution
  • Life, Short-term & Long-term Disability Insurances
  • Discounted Loan Rates & Fees

Hudson Valley Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, military or veteran status, genetic information, marital or familial status, domestic violence victim status, or any other characteristic protected by law.

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