Marketing Specialist

Georgia State University
$48,000
tuition assistance
United States, Georgia, Atlanta
1 Park Place (Show on map)
Nov 11, 2025
Description : Marketing Specialist Enrollment Services Under the general direction of the Manager of Marketing and Media in Student Engagement, the Marketing Specialist, Student Success (MSSS) will be responsible for ensuring that all Student Success websites, marketing materials, and divisional campaigns are accurate, engaging, and aligned with Georgia State University's brand standards. This role balances strategic communication, creative design coordination, and collaborative project management to elevate the visibility of Student Success initiatives and events across the university community. WHAT MAKES THE Enrollment Services Department A GREAT PLACE? * Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. * A knowledge-sharing organization that works collaboratively with a variety of partners. * Professional development opportunity and mentorship * A rapidly growing center within an academic setting Position Responsibilities Website Management (55% of position) * Update, refresh, and maintain all Student Success websites with timely and accurate content. * Meet with corresponding units to gather up-to-date details about products and services. * Ensure web pages meet institutional accessibility and branding standards. * Monitor site performance and collaborate with IIT/central web teams to ensure for usability and SEO. Graphic Design (25% of position) * Coordinate the creation of marketing materials requested by Student Success offices, ensuring consistency with university branding. * Serve as the primary liaison between Student Success offices and the Marketing & Media student design team to produce high-quality digital and print collateral. Communication & Training (10% of position) * Develop and deliver trainings on marketing best practices, strategies, and tools for the Division of Student Engagement & Success. * Train departmental staff on marketing and communication platforms used at the divisional and university level. Special Projects & Collaboration (10% of position) * Partner with other Marketing Specialists in the Division to create and promote materials for signature university events, including Spring Fling, Homecoming, and Heritage Celebrations. * Support cross-divisional marketing efforts to encourage collaboration, participation, and visibility for key events. Disclaimer : This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications : Minimum Hiring Qualifications: Bachelor's degree in Marketing, Communications or related field and two years of experience, or a combintation of education and related experience. Preferred Hiring Qualifications: * Excellent communication, writing, and organizational skills * Proficiency with website content management systems (e.g., WordPress, Drupal) and familiarity with accessibility standards (WCAG/ADA). * Ability to manage multiple tasks simultaneously and to work effectively with diverse constituencies and across administrative lines. * Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software. * Experience in higher education setting with proven record of increasing marketing efforts and outreach. * Experience creating a social media campaign with a proven record of increasing reach and following. * Knowledge of SEO best practices and analytics platforms (e.g., Google Analytics). * Experience with Microsoft Office Suite, Adobe Creative Suite, Google products, editing videos, and other marketing software. College/Business Unit : Student Services Department : Enrollment Services Location : Atlanta Campus Shift : M-F 8:30 a.m. - 5:15 p.m. Salary : $48,000 Pay Grade : G15 FLSA Status : Non-Exempt Job Type : Full Time (Benefits Eligible) Job Posting : 11/11/25, 12:46:10 PM Closing Date : 12/06/25, 4:59:00 AM Preferred Hiring Qualifications : Special Instructions : To be fully considered for this position all candidates must submit the following at the time of submission: * A complete and accurate GSU application, Resume, Cover Letter (Recommended) Final candidates must provide three professional references. #LI-KH1 Georgia State University Values : COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better place INTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents USG Core Value Statement : The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity : Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests. Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check : Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security. It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.