Marketing Cloud Campaign Lead

VNS Health
paid time off, tuition reimbursement
United States, New York, New York
220 East 42nd Street (Show on map)
Nov 11, 2025
Overview Develops, implements, and manages Salesforce Marketing Cloud campaigns to help achieve business goals, regulatory compliance, and to support individual business unit needs. Contributes to overall success of the Marketing team with strategic thinking, content creation, and project management. Maintains strong relationships internally and externally including outside vendors and agency partners. Leads projects independently as needed, and partners with senior leadership and other colleagues when appropriate. What We Provide Referral bonus opportunities Generous paid time off (PTO), starting at 30 days of paid time off and 9 company holidays Health insurance plan for you and your loved ones, Medical, Dental, Vision, Life Disability Employer-matched retirement saving funds Personal and financial wellness programs Pre-tax flexible spending accounts (FSAs) for healthcare and dependent care Generous tuition reimbursement for qualifying degrees Opportunities for professional growth and career advancement Internal mobility, generous tuition reimbursement, CEU credits, and advancement opportunities What You Will Do Manages the development and implementation of Salesforce Marketing Cloud campaigns including determining campaign requirements, writing marketing briefs as appropriate, overseeing copy development and design, reviewing with key stakeholders and legal/compliance, and establishing metrics of success. Oversees the ongoing operations of existing Salesforce Marketing Cloud campaigns, ensuring campaigns continue to deploy accurately and proactively identifying opportunities for improvement Designs and implements complex Marketing Cloud automation workflows, including event-based triggers, behavioral triggers, dynamic content, and personalized messaging Prepares and disseminates regular reporting and analysis surrounding Marketing Cloud campaigns Utilizes data analysis and insights to identify opportunities to improve processes and and audience engagement Partners effectively with agile, cross-functional teams to drive successful campaigns on an ongoing basis. This includes IT, data architecture, health plan member communications, and compliance. Manages day-to-day relationships with external vendors, including development partners, freelancers, and creative agencies as neede. Supports the design, implementation, and maintenance of communication preference centers across business units Manages best practices for SMS and email deliverability, including IP reputation monitoring, email authentication, and bounce management. Ensures compliance with all SMS and email consent and subscription policies as set forth by VNS Health legal and Compliance guidelines Performs all duties within CMS/DOH guidelines, following rules and regulations and stays current on all new marketing policies. Maintains up-to-date understanding of health care industry trends, best practices, and new advances in marketing automation, in order to proactively identify opportunities for innovation and improvement. Participates in special projects and performs other duties as assigned. Qualifications Licenses and Certifications: Marketing Cloud Administrator or other related certifications preferred Sales Marketing Cloud credentials from Trailhead preferred Education: Bachelor's Degree preferably in Marketing, Communications, or Business required Master's Degree Marketing/Advertising preferred Work Experience: Minimum 5 years of hands-on Marketing Cloud experience, including Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions required Experience designing, building, and executing complex automated marketing programs with Salesforce Marketing Cloud required Experience with Ampscript, SQL queries and other technical skills related to Marketing Cloud required Experience with building and configuring email templates and landing pages required Strong knowledge of marketing automation and CRM concepts required Strong knowledge of data analytics related to marketing metrics and health care ROI required Experience with other Salesforce products (Health Cloud, Experience Cloud, Lightning CRM) preferred Ability to work independently on multiple projects in a matrixed environment preferred Intermediate to advanced capabilities using PowerPoint, Excel and Adobe Acrobat preferred Experience with Medicare and/or Medicaid health plans or other payers, including marketing and communications for members, patients, and health care professionals preferred Pay Range USD $109,900.00 - USD $146,500.00 /Yr. About Us VNS Health is one of the nation's largest nonprofit home and community-based health care organizations. Innovating in health care for more than 130 years, our commitment to health and well-being is what drives us - we help people live, age and heal where they feel most comfortable, in their own homes, connected to their family and community. On any given day, more than 10,000 VNS Health team members deliver compassionate care, unparalleled expertise and 24/7 solutions and resources to the more than 43,000 "neighbors" who look to us for care. Powered and informed by data analytics that are unmatched in the home and community-health industry, VNS Health offers a full range of health care services, solutions and health plans designed to simplify the health care experience and meet the diverse and complex needs of the communities and people we serve in New York and beyond.