Strategic Marketing Manager - Utility and Renewables

Your role and responsibilities:

In this role, you will conduct proactive strategic marketing aligned with the Electrification strategy in the US. Each day, you will position ABB in the Utility and Renewables segments as a technology leader delivering excellent customer experience.

While the preference is for candidates to work hybrid out of our Cary, NC office, we are also open to candidates working remotely anywhere in the US.

This role is contributing to the Electrification Marketing and Strategy function in the US. Main stakeholders are customers, sales teams and product marketing teams.

You will be mainly accountable for:

• Strategy planning - Define and execute marketing strategies to engage specified markets through the analysis and identification of customer challenges and pain points, industry segment trends, practices, competitor strategy, etc.
• Market analysis - Provide market intelligence analysis in support of identification and development of new markets, segments, or solutions.
• Marketing activation - responsible for creating, planning, and implementing the marketing strategies in accordance with the business marketing and sales strategy and budget.
• Defines the marketing targets for the assigned area and ensures their achievement.
• Identifies existing and new business opportunities through market analysis, defines strategy/business plans for each opportunity, and coordinates with the relevant teams.
• Develop and implement campaigns that incorporate both segment needs as well as business objectives.
• Develop messaging and content needs - translate business strategy to campaign strategy.

Qualifications:

• Bachelor's degree in business or technical area is required with 7 years or more of experience in electrification or related industry with background in Product Management, Marketing or Sales; MBA or MS preferred.
• Expertise in the following activities - marketing strategy, market Intelligence, customer experience, marketing campaign development and execution.
• Demonstrated ability to work across multiple functions and groups.
• Exceptional analytical, communication and leadership skills.

More about us:

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

Why ABB?

What's in it for you:

We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to myBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D - 100% employee paid up to maximums
• Short Term Disability - up to 26 weeks - Company paid
• Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
• Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Parental Leave - up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $138,800 and $222,080 annually and is eligible for a short-term incentive plan/annual bonus.

MyBenefitsABB.com