Product Marketing Manager - Platforms and Services

Position Summary:

Direct Supply is building the future of healthcare technology with industry-leading products, solutions and platforms to help improve the lives of millions of seniors and those who care for them.

In theProduct Marketing Manager - Platforms and Servicesposition, you'll own the development and execution of go-to-market strategies that drive technical product adoption, retention, and growth for Direct Supply's technology solutions. By leveraging your growth mindset, you'll lead positioning, messaging, and enablement efforts while collaborating across Product, Sales, Marketing, and Customer Success to ensure successful product launches and continued market engagement. By translating customer insights into impactful product narratives and lifecycle programs, you'll elevate our value in the senior living market and ensure measurable business outcomes.

Skills Needed:

• Champions Innovation - Propels teams to unlock value with cutting-edge, tech-enabled innovations. Stays ahead of the tech curve, ready to embrace the next big thing. Leads with an entrepreneurial mindset and takes calculated risks.

• Communicates Effectively - Develops and delivers impactful communications for diverse audiences across channels. Excels in both small and large group interactions. Captures attention, actively listens, and guides discussions towards targeted goals.

• Balances Stakeholders - Clearly identifies what internal and external stakeholders need and navigates competing priorities with fairness and integrity. Anticipates group dynamics in different situations.

• Deals with Ambiguity - Adapts smoothly to change and thrives in ambiguity, maintaining composure and productivity. Maintains progress despite incomplete information and tackles complex issues constructively.

• Demonstrated ability to translate market insights into strategic messaging that fuels product growth and differentiation.

• Strong technical aptitude in digital-first marketing channels and campaign performance analytics.

• Excellent ability to manage multiple priorities and deliver results in a fast-paced, cross-functional environment.

What You'll Do and Impact:

• Define and execute go-to-market strategies that drive rapid adoption, expansion, and retention of Direct Supply technology and services solutions.

• Craft clear, compelling product positioning and messaging that differentiates our solutions and resonates with target senior living customers.

• Deliver high-impact enablement materials - including pitch decks, case studies, and competitive resources - to improve sales team effectiveness, deal velocity, and win rates.

• Conduct market, customer, and competitive research to uncover actionable insights that shape product strategy and inform marketing execution.

• Track adoption, onboarding speed, campaign impact, and customer engagement, using performance data to optimize tactics and maximize lifecycle retention.

• Lead cross-functional alignment with Product, Sales, Marketing, and Customer Success through standardized GTM playbooks and forums that drive clarity and execution.

• Represent Marketing in strategic planning and leadership meetings to ensure prioritization, alignment, and measurable impact in the market.

Experience:

• 8+ years of experience in product marketing, go-to-market strategy, or related roles within technology product organizations.

• Proven track record of developing positioning, messaging, and enablement programs that deliver measurable revenue and adoption impact.

• Strong ability to influence cross-functional teams, driving alignment and execution across Product, Sales, Marketing, and Customer Success.

• Proficiency in leveraging AI-driven insights, analytics, and digital-first GTM strategies to guide decision-making and optimize outcomes.

• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for both internal teams and customer-facing content.