New

Sr Manager, Brand Marketing

Sony Interactive Entertainment
United States, Washington, Seattle
Nov 12, 2025
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. OVERVIEW PlayStation is looking to hire aSenior Brand Marketing Managerresponsible for building and leading brand and live service marketing for multiple high-profile game franchises.Reporting directly into theSenior Director, Games Marketing, this roleis responsible fordeveloping the brand and global go-to-market marketing strategy for several high-profile games.This individual will partner with the development studios to craft global go-to-market marketing strategy and campaigns to support the live service marketing for current and upcoming high-profile AAA game titles. This position will play a critical role in ensuring financial success of a portfolio of games, including live service titles. The successful candidate willbe responsible forthe creation and management of holistic global marketing plans that drive growth and profitability for our games. The role involves creating plans that drive acquisition ofnew players, engagement and retention of existing players, and re-engagement and reclaim ofpreviousplayers. Candidates for this role will be self-starters with strong experience in marketing games, live service products, and new business models.The ideal candidate willpossessa balance of creativity and analytical thought to drive product strategy and year-round marketing plans to keep playerscontinuouslyengaged. RESPONSIBILITIES Marketing Strategy-Own the global marketing strategy and annual marketing plans Budgeting- Financial responsibility for marketing strategies,initiativesand advertising related efforts. TeamLeadership-Responsible for the development and performance ofteam againstresults; impact on weekly, monthly, quarterly business performance. Studio Partnership- Partner with studio leadership to deliver on overall business goals for each game Develop best-in-classmarketingstrategy, including direct to consumer, always-on, content strategy for Games as a Service. Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights. Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use tooptimizeplayer experience,strategy& executionthroughout the season. Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns for multiple titles. Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders REQUISITES Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, mobile platforms, PC storefronts, and emerging digital channels. Provenexpertisein the planning, execution, and leadership of business plans Track recordof developing strong partnerships with game development studios Must have broad experience and understanding of allfacetsof the marketing discipline including consumer insights, product positioning, consumer promotions, onlineinnovationand creative development Ability of influencing and engaging external and internal stakeholders in a franchise brand vision RELATED EXPERIENCE/EDUCATION: 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing Marketing degree or equivalent Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.