Assistant Director-Marketing

Lubbock

43003BR

Student Union and Activities

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Major/Essential Functions

1) Campaigns & Content Production

• Produce multi-channel assets (print, social, digital signage, photo, event collateral) from approved briefs and timelines.
• Direct, prioritize, and review the Program Manager's creative queue; provide feedback to ensure quality, accessibility, and on-time delivery.
• Capture/edit photography; maintain a rights-cleared stock library for departmental use.
• Keep departmental websites accurate and current (copy, images, forms/applications); perform link/content QA and basic SEO/UX updates.
• Assign and oversee web/digital tasks to the Program Manager; validate updates and maintain a simple release checklist.
• Process building media/digital signage requests (specs, scheduling, rotations) and ensure wayfinding/event screens are accurate; monitor analytics and share snapshots.

• Apply university identity guidelines across assets; maintain templates, style guides, and checklists.
• Provide practical guidance to pro staff and SAB on correct logo, color, and typography use; spot-check for consistency/accessibility.
• Coach the Program Manager on brand standards; set goals, conduct check-ins, and contribute to performance evaluations.

• Manage shared digital mailboxes and intake forms; delegate triage to the Program Manager while ensuring response SLAs and professional tone.
• Track project status and deadlines; communicate progress/next steps to requestors; handle escalations and service recovery.

• Direct supervision of 1 Program Manager: hire/onboard, set goals/KPIs, assign/prioritize work (e.g., Wrike), hold weekly 1:1s, and provide ongoing coaching/feedback.
• Review/approve deliverables for brand and accessibility compliance; use QA checklists; document performance; complete mid-year/annual evaluations and initiate corrective action when needed.
• Approve time/leave; manage workload and deadlines, cross-training/backup plans, and compliance with TTU/procurement policies; escalate risks and lead service recovery.

• Assist with the annual marketing/media budget (quotes, cost estimates, tracking actuals).

• Build and maintain relationships with university departments, student organizations, and external vendors to maximize reach and resource-sharing.
• Serve as liaison for university-wide campaigns and initiatives, ensuring Student Union presence is integrated and on-brand.
• Represent the Student Union at campus events, tabling opportunities, and committee meetings related to marketing, communications, and student engagement.

Knowledge, Skills, and Abilities

Marketing & Content Development

• Demonstrated ability to produce compelling multi-channel marketing assets, including print, digital signage, social media, event collateral, and photography, aligned with approved briefs and timelines.
• Strong understanding of brand management, including the application of institutional identity standards across all visual and written content.
• Proficiency in developing and maintaining style guides, templates, and quality checklists to support consistent and accessible content delivery.

• Directing and prioritizing a creative production queue; ability to provide actionable feedback and ensure high-quality, accessible, and timely deliverables.
• Proficient in project management platforms (e.g., Wrike or similar) to assign tasks, track progress, meet deadlines, and communicate status to stakeholders.
• Capable of managing escalations, service recovery, and balancing competing priorities in a deadline-driven environment.

• Skilled in managing and updating departmental websites, including copywriting, image editing, forms/applications, and basic SEO/UX enhancements.
• Performing QA for content accuracy, link functionality, accessibility, and mobile responsiveness.
• Familiarity with web content management systems (CMS) and digital signage platforms; ability to manage media rotations, scheduling, and wayfinding/event screen accuracy.
• Basic analytics knowledge to monitor digital signage performance and web traffic; able to generate and interpret snapshot reports.

• Competent in capturing and editing photography for marketing use; ability to curate and maintain a rights-cleared digital asset library.
• Understanding of image composition, lighting, and post-production workflows to produce on-brand, high-quality visuals.

• Proven ability to supervise and coach staff, including hiring, onboarding, performance goal setting, ongoing development, and formal evaluations.
• Skilled in providing constructive feedback, setting performance benchmarks, and fostering a positive and accountable team culture.

• Supporting marketing/media budgets, including obtaining quotes, estimating project costs, and tracking actual expenditures.
• Ability to maximize resources through cross-department collaboration and external vendor partnerships.
• Stakeholder Engagement & Representation
• Excellent interpersonal skills to build and maintain relationships with campus departments, student organizations, and university partners.
• Serving as a liaison for institutional campaigns and ensuring alignment with broader marketing strategies and brand guidelines.
• Comfortable representing the department at campus events, committee meetings, and tabling opportunities to enhance visibility and engagement.

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

Master's degree preferred in the area of specialization or closely related field. Three to five years of experience in related administrative and technical experience. Additional job related education and experience may be substituted for the preferred experience.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional/Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Job Family

Communications & Marketing

Job Sub Family

Communications & Marketing Generalist

Annualized Pay Range

$65,200 - $84,800 - $104,300

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

after hours as needed for events, peak times & travel as needed for training/conferences

Grant Funded?

No

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.