New

Senior Brand Marketing Manager

Sony Interactive Entertainment
United States, California, San Mateo
Nov 17, 2025
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. OVERVIEW PlayStation is seeking a Senior Brand Marketing Manager to lead brand and live service marketing efforts across multiple high-profile game franchises. This role is responsible for developing and executing global go-to-market strategies in partnership with development studios, supporting both brand and live service marketing for current and upcoming AAA titles. As a principal individual contributor, this role is expected to operate with a high degree of autonomy and strategic ownership. The successful candidate will drive the creation of holistic marketing plans that deliver player acquisition, engagement, retention, and re-engagement, while collaborating cross-functionally to ensure alignment and impact. RESPONSIBILITIES Marketing Strategy - Drive the global marketing strategy and annual marketing plans Budgeting - Financial responsibility for marketing strategies, initiatives and advertising related efforts. Studio Partnership - Partner with studio leadership to deliver on overall business goals for each game Develop best-in-class marketing strategy, including direct to consumer, always-on, content strategy for Games as a Service. Create and drive approval of promotional and growth plans to deliver on business performance, player acquisition & engagement targets across our portfolio Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights. Distill large volumes of consumer feedback into tangible and actionable insight that the studio team can use to optimize player experience, strategy & execution throughout the season. Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns for multiple titles. Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders REQUISITES Demonstrated success in developing high-impact global consumer strategies, mass-market campaigns, brand marketing, and direct-to-consumer performance marketing across console ecosystems, PC storefronts, and emerging digital channels. Proven expertise in the planning, execution, and leadership of business plans Track record of developing strong partnerships with game development studios Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development Ability of influencing and engaging external and internal stakeholders in a franchise brand vision RELATED EXPERIENCE/EDUCATION: 8+ years of video game product marketing experience, with a focus on live services and AAA game marketing Marketing degree or equivalent Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.