Director, Marketing Automation & Data Strategy

Description

• Expects you to lead client initiatives across marketing automation strategy/implementation and advanced analytics-driven optimization. Your skills may be focused on strategic thinking and system design for one project and fingers-to-keyboard implementation on another.
• Critical thinking and the ability to unpack audacious, often ambiguous, challenges into smaller, addressable workstreams that can be orchestrated into a roadmap are crucial.
• You will be highly customer-facing, bridging relationships within our internal Syneos network and building relationships with new and existing external clients.
• Requires you to stay on top of emerging trends and changing privacy laws that impact CX Design, marketing automation, and the compliant use of data.

• Assist clients in implementing and managing digital marketing technologies, offering recommendations on emerging tools for enhanced performance.
• Collaborate closely with client stakeholders to develop strategies for improving digital campaign effectiveness, customer acquisition, and engagement across touchpoints.
• Act as a liaison between IT departments and clients to ensure seamless data integration into data lake and analytics platforms.
• Help formulate a client-centric technology roadmap, including current stack optimizations and future technology acquisitions.
• Support the streamlining and automation of campaign operations, focusing on maximizing performance, efficiency, and scalability.
• Implement marketing automation governance protocols for clients to ensure consistent and compliant technology usage across campaigns and teams.
• Facilitate process standardization, working closely with clients to establish best practices in marketing automation that can be replicated across campaigns and platforms.
• Review and document existing client workflows to identify opportunities for automation process improvements, making recommendations for standardization where appropriate.
• Create and maintain comprehensive documentation for clients, detailing marketing automation configurations, governance policies, and best practices for easy reference and future scaling.
• Partner with analytics teams to provide clients with robust tracking and reporting mechanisms for performance insights.
• Monitor and assist in planning for the necessary resources and infrastructure to accommodate business growth and adaptability.
• Support client projects in an agile environment, demonstrating flexibility as requirements and priorities evolve.
• Demonstrate strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.

• 5 -7+ years of data-driven marketing automation strategy experience. Please indicate the nature of the experience (i.e., agency, client, consultant). Healthcare marketing experience is a plus.
• Proficiency in Marketo required. Additional experience with any of the following platforms is a plus: Adobe Suite (AEM, Audience, Target, Marketo), Salesforce Marketing Cloud, Tealium, Veeva HubSpot, Pardot, or similar tools.
• In-depth knowledge of email marketing best practices, lead nurturing strategies, and customer segmentation techniques.
• Familiarity with CRM systems and their integration with marketing automation platforms.
• Excellent project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
• Demonstrates effective written and verbal skills and the ability to communicate marketing technology strategies to ensure understanding amongst internal cross-discipline team members and clients to drive the work and the process efficiently-a creative and strategic mindset with a passion for innovation and continuous improvement.
• Experience with global clients and regional roll-outs

• Know how to assess martech system capabilities and assemble prioritized roadmaps
• Value the importance of data quality as it relates to AI and ML (machine learning)
• Working knowledge of APIs and ETL tools (e.g., Postman, Mulesoft, Informatica, Databricks, etc.)
• Ability to understand how front-end customer experiences require back-end connectivity
• Experience working with patient data to develop HIPAA-compliant CRM programs
• Agile methodology experience

• Collaboration oriented
• Commitment to candor and curiosity
• An unwillingness to settle for the status quo
• Motivated to grow (personally) and drive growth (innovation)
• Love of change agency and teaching
• Thought leadership drive with tangible in-market experience (published, speaker, etc.)
• Easily self-started
• Ability to thrive in a degree of ambiguity while working to help clients arrive at a clear forward direction

The annual base salary for this position ranges from $140,000 to $155,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At?Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.