E-Commerce Marketing Automation Specialist

Safariland, LLC
80,000 USD-110,000 USD
life insurance, vision insurance, paid time off, paid holidays, sick time, tuition assistance, 401(k)
United States, Florida, Jacksonville
13386 International Parkway (Show on map)
Nov 18, 2025
TOGETHER, WE SAVE LIVES E-Commerce Marketing Automation Specialist The E-Commerce Marketing Automation Specialist is responsible for overseeing and optimizing our automated marketing campaigns for the ecommerce channel. This individual will work closely with cross-functional teams to create personalized and seamless experiences for customers, driving engagement and increasing conversions. The ideal candidate will possess a strong understanding of marketing automation tools, ecommerce strategies, and customer behavior to create data-driven, automated solutions that enhance the customer journey. Key Responsibilities: Campaign Strategy & Execution: Develop and execute data-driven marketing automation strategies for email, SMS, push notifications, and other channels to drive customer engagement, conversion, and retention. Automation Workflows: Design, implement, and optimize automated workflows and customer journeys, ensuring seamless experiences from initial touchpoint to post-purchase communication. Segmentation & Targeting: Collaborate with Analytics Manager to analyze customer data, segment audiences and deliver personalized content and promotions to customer groups based on behavior, demographics, and purchase history. Platform Management: Manage and optimize ecommerce marketing automation platforms ensuring technical accuracy and smooth integration with other tools. A/B Testing & Optimization: Conduct A/B tests to continually improve campaign performance, leveraging insights to refine strategies and tactics for maximum impact. Analytics & Reporting: Monitor, analyze, and report on key performance metrics to track campaign success and identify opportunities for improvement. Collaboration: Work closely with the ecommerce, product, content, and creative teams to align marketing automation strategies with business goals and product launches. Customer Experience Focus: Ensure all automated communications reflect the brand voice, adhere to best practices for customer engagement, and create a positive experience for customers across all touchpoints. Requirements Bachelor's degree in marketing, advertising; or equivalent combination of education and experience. 3-5 years' experience in an e-commerce environment AND minimum 2 years' experience with marketing automation DTC Ecommerce experience required Hands on experience with Marketing Automation platforms, Listrak experience required Strong understanding of email and SMS capabilities, best practices and regulations Experience with customer segmentation and customer journey mapping Proficient in analytics tools (e.g.; Google Analytics, PowerBI, Tableau) A Data-drive mindset with focus on testing, optimization and continuous improvement Should enjoy solving complex problems and are able to work independently Stay up-to-date on standards, best practices and current strategies Highly effective communication skills Possess strong organizational and time management skills Ability to write technical documentation & interpret business requirements Real-time problem-solving Why work at Safariland? At Safariland our colleagues are some of the best and brightest in the industry and we are seeking new team members who exhibit the diverse competencies that will drive The Safariland Group to even greater success while maintaining our culture of being a great place to work. We believe innovation drives winning performance and we constantly challenge ourselves to be the very best in every aspect of our business. We cultivate a work culture driven by our 4 core values; integrity, curiosity, excellence and empowerment and we want associates to be involved in their work and communities so they can achieve their highest level of wellbeing. That is why Safariland offers a comprehensive suite of benefits to promote health and financial security for eligible employees and their families. *Eligible employees are offered:* Medical, dental & vision insurance 401(k) with company match Employer paid life insurance and AD&D Employer paid disability Wellness program Adoption assistance Tuition assistance Employee assistance program Work life balance Paid time off (PTO), sick leave and paid holidays throughout the calendar year (consistent with relevant state law and company policies) The Safariland Group believes in the benefits of a diverse workforce and is committed to equal opportunity and affirmative actions. We pride ourselves on hiring and developing the best people, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law. For those applicants with disabilities, if you require reasonable accommodation in searching for a job opening or submitting an application, please contact us by calling 888-469-6455. All employment decisions are solely based on the applicant's qualifications as they relate to the requirements of the position.