Remote

Consumer Insights Researcher, Marketing, Salt Lake City, UT

Western Governors University
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, sick time
United States, Utah, Salt Lake City
3949 South 700 East (Show on map)
Nov 24, 2025
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families. The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: Grade: Professional 309 Pay Range: $80,300.00 - $120,400.00 Job Description As a Consumer Insights Researcher, you'll play a critical role in shaping WGU's understanding of prospective students and other priority audiences. Your work will inform brand strategy, messaging, market expansion, and program development-helping WGU fulfill its mission of expanding access to education for learners everywhere. This is a unique opportunity to lead proactive research initiatives that answer the questions everyone wants to know, and to deliver insights that will impact WGU for years to come. You'll work across marketing, enrollment, and academic teams, translating complex data into actionable strategies that drive growth and student success. What You'll Do * Design and execute research initiatives using multiple methods, including surveys, interviews, observations, UX research, and secondary data sources * Lead proactive projects such as the Omnibus Prospective Student Survey and Intender Survey to uncover motivations, barriers, and decision-making patterns * Triangulate insights from varied data sources to build holistic stories and strategic recommendations * Identify emerging trends, unmet needs, and segmentation opportunities to guide marketing, brand, and enrollment strategies * Partner with marketing, brand, and communications teams to inform positioning and campaign strategy through compelling storytelling and data visualization * Manage full research lifecycle-from intake and ideation through implementation, analysis, and reporting-while collaborating with internal and external partners * Communicate findings clearly to non-research audiences, influencing decisions across the organization What You'll Bring * Bachelor's degree in marketing, business, research, analytics, social science, or related field * 2+ years of experience in market research, consumer insights, or experience management * Strong command of research design, analytics, and data interpretation across qualitative and quantitative methods * Experience with data collection platforms such as Qualtrics, SurveyMonkey, and UserTesting * Excellent communication and storytelling skills, with the ability to translate complex findings into actionable insights for non-technical audiences * Strong project management and prioritization skills in a cross-functional environment Bonus Points if You Have * Master's degree in marketing, business, communications, social science, or related field * 5+ years of experience in market research or audience strategy roles * Familiarity with competitive intelligence tools and syndicated research sources Experience in lieu of education Equivalent relevant experience performing the essential functions of this job may substitute for education degree requirements. Generally, equivalent relevant experience is defined as 1 year of experience for 1 year of education and is at the discretion of the hiring manager. What to Expect At WGU, our mission drives everything we do-including how we hire. Our interview experience is designed to give qualified candidates the opportunity to show their best work through meaningful conversations, practical problem-solving, and authentic collaboration. Here's what that typically looks like: * Introductory call (~30 minutes): We'll walk you through who we are at WGU and learn about your relevant experience * Hiring Manager Interview (60 minutes) * Final Interview with Senior Stakeholder Work Location This is a full-time, in-office position at WGU's Salt Lake City, UT office (Mon-Thu in office, Fri WFH). While we welcome talented applicants from all backgrounds, WGU is not able to provide visa sponsorship for this specific role. What You'll Receive as a Full-Time WGU Employee This role is a full-time, regular position (40 standard weekly hours) and includes a comprehensive benefits package designed to support your wellbeing and growth. As a WGU employee, you'll enjoy: * Comprehensive healthcare: medical, dental, vision, telehealth, and mental health support * HSA and FSA options * Life and disability insurance, with optional accident, critical illness, and hospital indemnity coverage * Legal assistance and identity protection * Retirement savings plan * Wellbeing programs * Discounted WGU tuition for you and your family * Flexible PTO and Sick time - no accrual required * 11 paid holidays * Additional paid leaves, including up to 12 weeks of parental leave Explore the full benefits overview at https://wgubenefits.com. We're excited to see how you think, collaborate, and innovate. Welcome to WGU. #LI-TK1 #LI-ONESS Position & Application Details Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave. How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday. Additional Information Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu. Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.